Welcome to BACK2MYROOTS B2MR:
Regular postings of fresh new topic’s .
It is my firm that belief that in this day and age and in such competitive times the only way to increase and expand your client base is through excellence in service, communication and technical ability. This can only be done through education, team work, and effective leadership by those who are training new stylists.
Service and Communication
So let’s take a look into a salon!
The main reason for client loss from a salon is dissatisfaction from either the service or the final result.
Taking short cuts and compromising one’s standards and professional ethics leads to client dissatisfaction.
When a client leaves a salon unhappy how much damage can they do to your reputation?
When a client leaves happy they will recommend you to others, they will get stopped in the street. Potentially a happy client will recommend you to 5 friends who in turn have 5 friends.
Guess what an unhappy client can and will do? You got it – 5 friends will leave with them.
Having that edge!
But after building up a strong client base with strong client retention do you ever wonder why every five to six weeks you have a somewhat quiet week with not a lot booked? You start to ask yourself the question, what am I doing wrong? Am I losing my touch? Well, let’s see.
We have all had one of these. That crazy Saturday could be any day you fitted all those extra clients in. You were on a role and had a huge money day.
You call your boss and say guess what I did today. You leave work on cloud nine thinking that’s it. Every day could be like this. I really feel I have made it.
Now let’s just think about this and break it down. Was it really a success?
You took short cuts, you compromised your clients who had services booked, you kept clients waiting, you rushed through things. Guess what – you lost clients.
Instead of running the show you created chaos and did not give your regular clients your full attention and service. They go else where – and yes, they go with their 5 friends.
So by having a crazy busy day it cost you. Short term gain meant long term loss. The key is service, attention to detail, and making that client feel special.
You will never get beyond having a 5 to 6 week lull until you look beyond the quick hit money-making day.
You need time for the consultation. This is your time to shine, the time that reassures your client that they are special, that you are considerate and that you understand their needs and wants. Your client sees you are prepared to take that extra time to use your knowledge to make them feel comfortable and safe in a professional’s hands. It is this service that gets you talked about and recommended.
So what exactly is needed? Let’s look at some technical skills.
Technical Skills – Colouring
- Fully understanding of the colour wheel and laws of colour
- Full understanding of specific colour line in salon and full knowledge of the colour manual
- Basic colour application, re-growth application, balancing colour and refreshing colour
- Re-growth application on grey hair and colour balancing
- Colouring virgin hair
- Full head bleach application
- Highlighting techniques including foil, paper, cap, freehand
- Sectioning, formulation, mixing, timing
- All other chemical processes including perming and straightening hair
Technical Skills – Styling
- Understanding hair types to attain the best results
- Cutting and advanced cutting
- Razor cutting and free style techniques
- Blow drying
- Finished looks and up dos
- Avant-garde looks
- Full knowledge of products for salon and retail use
So for any of us to improve, like that stylist who sent in the review, we have to know honestly where are, where our strengths and weakness lie and then build on this knowledge
Our industry is in constant change but is sometimes criticised for lacking vision in some areas. However, there is an ever growing body of professionals that has a firm commitment to our industry, that have a passion for change to raise standards through education and sharing.
Leadership, education, and team incentives will over time and with commitment give any individual that ability to do exceptional work and to create an amazing work environment for all concerned.
This journey, this career, is wonderful – challenging, inspiring, and yes, hard work.