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Salon Identity : Stylist and salon Image.keys to success

10 Feb

Welcome to BACK2MYROOTS B2MR:

Created as a source of advise education knowledge skill experience a place to share thoughts post comments and idea’s on matters relating to hair colouring skill and techniques and anything industry related.

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As stylist we are in a very unique position we wear so many different hats. We are Solution solvers. Problem fixers. Trend setters. Highly skilled communicators . All of this comes under one huge umbrella. We are in the business of offering. The highest standards of Service skill and educated knowledge as possible. Our Clients come for service for an experience you are responsible for this experience and Service.

With this in mind:

Seeing as we are Image consultants should we not dress represent our selves project as. Well polished an image that says! This is me how can I help you ! The key here is that first impression. appearance says a great deal about you!

How we look.How we dress.How we introduce our selves.How we communicate. How confident we are. How we project ourselves our confidence levels.Remember we are the product. We are what we do we have to have aura of confidence professionalism, Skill and honest caring.

The question is at what point do we forget this?

For we all do from time to time it’s so easy to slip into a comfort zone and forgetting about appearance and behavior not putting on our game face projecting our very best.Why this topic? The other day whilst out wondering around Canterbury Kent Uk. People watching day dreaming i noticed three members of staff standing out side the front door of a hair salon Smoking! Very poorly dresses,Bad hair, Bad makeup. What message does this send out to potential clients. I watched how they carried and project them selves, very mixed in age sadly the over all package was cheap and certainly did not say. This is a happening place i should go in check it out grab a card quite the opposite tacky note to self avoid! how sad is that! This is me i care? I think not!

I know it’s not my job to judge on smoking, apart from to say however many mints, however much perfume you spray on the smell still lingers. To some clients this can be a big turn off.

                              Game face show time

As stylist our hair says. This is who I am but also. this is what we as a salon can do for you.Your are an advert for your skill and talent. When it not freshly styled, it’s coloured but over processed it really is not a good advert. likewise when we see individuals with a look that just does not work on them. Be it because of weight, age, poor dress sense. just a bad job. Should we not consider this, on our selves as much as for our clients? We are in the profession of image. The look.The style.The fashion creativity. That being creating the very best look possible on both self and client. I don’t have a problem with weight age or dress sense. What i do have a problem with is not making the best of what we have. Projecting the best look possible. Self respect self image. As stylist if we cannot do this for our selves,how can we expect the paying client to take us seriously.

Image is key remember we are you are the product!

I have been in salons where a stylist had post cards and personal pictures stuck all around her work station folded faded creased tacky! another salon someone was collecting pop cans they were piled high all along the work surface, a trolley with a dirty towel on it when i lifted the towel a layer of hair had built up from the clipper head quite disgusting, In this instance i was invited back to teach a razor class, I declined why? because it was dirty and unprofessional. so in this instance the impression they projected  influenced my decision not to return.

A none busy salon with staff standing around looking bored is not good we all know this but first impressions really are so important we only get to make that first impression once.

Hygiene be it. Personal or in the salon say so much about us, about our business.A great team builder is to have regular staff hair do nights, treat each other as clients discuss looks, discuss condition, past colouring what is possible given said condition, It’s team building but also promoting each others skills.It’s promoting the salon as a place where image and style are important a happening place.

The is not competition building it’s team building sometimes competition can be very negative. This is one of those instances!

                                  Back stage @show

Your work stations. Your trolleys. say a great deal about you. Loaded with many half used products. Maybe with a build up of hair,dirty stained towel. All contribute to not a good look.Only use and have on display the products you intend to use on any one clients. It personalises your service looks tidier and more professional.

It is the responsibility of all staff to maintain both personal and indeed work place appearance. If you need to do your hair before work get there in enough time to do so The same applies with make up or setting up your work station. When your day starts you are at your best looking your best. This day for you starts before your first client arrives. Have a routine to start your day off on a positive. put on your game face.

The hair salon is the theatre are you a member of the cast? Or are you the star!

Life is a play we are not the directors or producers just players. Each new day each new client is an interaction in another scene in the play of the day, the script unknown the cast often unknown to each other, but at the end of the day the play is over each scene was a success. Why because you looked and played your part you were organised. Each and every day is a new play for us actors. The salon is our stage best we know our part the role we have to play whatever the script!

This may bore you i’m sure we all know this stuff! But by the same thinking we all forget. We can from time to time all get complacent. We need to take a look in the mirror and just have a personal review on. How we look.How we feel. How we act call it an honest personal inventory.

It is by taking the time to do this we stay ahead of the game we are in a better head space.Our work life is better our relationship with others be it. Staff.Team mates. Owners.Managers and indeed our clients is better why. Simply because we feel and look good feeling and looking better. Having personal goals setting targets are all key to success. Remember the key is. We.You. Are the product.For any product to sell, it has to look it’s best. Be guaranteed to work.You are the product others want and need? So promote your self the best way possible. We are camellias at  the end of the day. Actor’s in this play called life.

Mike B2MR:

I have over the last few weeks been taking a personal challenge, Using the on line support material and exercises provided by the very highly respected professional business support team at ‘Salon Success’ It has reaffirmed to me that we never stop learning and we constantly need refreshers in. How we do things in the salon. From the day to day salon running to staffing issues,client retention goals vision, Growing your business. It is such a worth while programme of assistance. Supported and backed by years of professional experience and knowledge.

Mike B2MR

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