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The hair salon: The experience business

20 Feb

Back2myroots : A place to share thoughts and grow idea’s. B2MR

What is the hair salon or Spa? What business are we in? What is it we are selling or producing? Yes it’s. Hair cutting or colouring or a variety of the many services we offer as a salon or spa. Consider this we are really selling or providing an experience.Oh and we are the product that makes this happen.

Lets take a look at this together:

We are in the business of pamperingDo you think your client comes to you wanting expecting the same as last time! NO! They trust you. They come to you because they like you. How easy it is to forget that we have the power the skill the knowledge to make them feel special look great.it’s so easy to get complacent.

Where does this all stem from the Consultation. Our time to review past styles and looks and suggest the new! The upgrade! That shared suggestion of a new colour a new look. It shows you care ! It’s not selling. It advising it’s what you me we are paid for ‘expertise’.

This process of taking the time to talk and assess with your client should happen every time they come for an appointment. Not only with new clients and then on odd times there after. We are constantly looking for and indeed advertise for new clients: Did you know that on average over 50% of new clients to a salon never return for a second visit! Maybe just maybe we need to look at this! Maybe we need to do something differently or make some changes.

For change to happen:

How do we make change happen, what do we need? Firstly we need to know that if nothing changes if we keep doing the same old thing we get the same old results! Change is scary change is challenging! How about change is exciting. No one likes change it takes us out side our comfort zone. However scary it is such a positive move to make to reassess goals and vision to take control. To honestly look at what you can do differently where those weaknesses might be.

Have a goal as a salon to keep as many new clients as possible  look at what you do what you offer and how you perform. The service.That consultation. The salon and indeed staff image the atmosphere. The right team with the same vision on the right tracks!

An example of change.

Last week i gave my wife a new cut and colour. I gave her a lesson in styling the new look. I gave her  a brush. Today she was doing her hair ad i suggested that for the new look to work she had to make  a change! If she intended on styling her hair the way it was before then it would not look any different. For change to happen she had to change the way she was styling her hair! She laughed and agreed but it’s not easy she said! True but nothing is unless you practice you get out what you put in! I re did her hair for her and suggested she practice doing things differently! Thus making change happen. Lesson change is not easy!

Asking for help. Doing research.

It takes a bigger person to ask for help than to just muddle along. Expecting different results without making any change. Admitting to ones self that change is needed and that it might well take some time commitment and work. But know this every thing is possible. With time patients and willingness for change to happen.

The key’s:

Creative thinking:

Innovative thinking:

Collaboration with staff and or team mates:

Communication:

Commitment to the process:

Mike B2MR

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