Back2myroots : A place to share thoughts and grow idea’s. B2MR
Is your salon leaking are you struggling to stay afloat?
These are tuff times an economy that is slow challenges of competition. Clients looking for deals and discounts the hair industry and owning a salon have many more challenges these days. Are there ways to save money stop wastage plug those unnoticed leaks? Of course there are so many unforeseen running costs in the salons well as the inevitable ongoing expenses. Here are a few tips that might help you. So where can these leeks be van they be plugged? Yes it takes just a few changes in patterns and actions.
1/ We have all done it it constantly happens in the salon those off hand discounts you know the ones That client who is having a tuff time or that special regular you like that one who tips well! Her or his service was maybe full head highlights and cut. You take your client to the reception and say to the receptionist oh just charge for cut and a T section toady! or that cut and blow dry we will just call that a flat X today! this is discounting this is giving away money if your staff member it’s not yours to give! How often does this happen. Add it up it has to stop.The client does not expect it they come for the service and attention you give no need to try and buy loyalty it’s off hand discounting costing the salon £££$$$$ every month and the stylist as commission is less. Change number. One stop this practice across the board!
2/ Carrying to much retail stock.If it’s not moving it’s dead money go the shelf carry what you need and what you know sells. Don’t make up excessively sell more for less! The more you can retail the better the deals with your distributor. Pay invoice on 30 days products constantly change so over stocking on old packaging is dead money you end up either discounting it or using it in the salon.
3/ Products Salon stock. I don’t know how many salons i have been in that have boxes of half used tubes of colour ! Why is this staff are to lazy to look for the used tubes have a system where they must be used prior to new stock being released. This is a major cost to salons stock control.
4/ Product waste over mixing of product and general misuse of products not good for the environment by a gain it adds up a big expense to the salon.How much colour and bleach is left over after any given process! Weigh it measure it keep good records of formulation eye balling formulation is not professional and creates waste! Consider if you do not keep good formulation records how can you emulate the same colour! your sick how does your co worker cover for you !!
5/ A fair and structured commission and reward system one that works for the salon offers incentive but can be afforded. Many salons can be held to ransom by a busy stylist this can be costly it have to be fair for all. make sure appointment bookings and times allocated are managed by the reception. No more added time added extra time just because you enjoy the chat with a certain client!! over the week how many lost appointment does this make for the salon!
If you were to apply these five changes to your salon over a month you would sees noticeable increase in revenue and saving on costs. I’m not suggesting cut backs. I’m suggesting taking control not just as an owner but as stylist . Stop giving those 10 or 15% discount breaks think about product use. Manage your stock both retail and in salon. Think about making these changes it can be nothing but good for all concerned the salon the business the salon and index the staff team. If your giving the best service have great skills offer a wonderful experience that’s all you need to do!
I write this from experience having owned salons but also visited so many where this constantly happens.
Finally start keeping records of the new clients the walk in client see how many re book or come back a second time! Do this over a period then have a staff meeting to discuss retention and re booking. Over 25% of clients who visit a salon for the first time do not return! how much business are you losing!
Some easy steps to make some big changes that could make such a big difference to the salon the staff ad your profitability. Discuss this with your team it cost everyone it could be your survival collaboration not dictating make your team responsible for their part in this. Manage your salon wisely drop old habits remember why your in business. think about the vision you have for your salon your life.
Need some help an daddies check out the support we can offer you if struggling to make these changes.