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Category Archives: Discounting in the salon

Hair salon influences and change


Back2myroots : A place to share thoughts and grow idea’s. B2MR

The hair Industry is multi dynamic in it’s many branches that come together under the heading.

‘Hair industry’

From: The salon to manufacturing from manufacturing to education skill training, personal development. Career path and challenges.

Educator, artistic team member, platform artist, salon owner, manager, freelance/chair or booth renter. distributor or sales representative.

Change happens it’s constant from the products that are available to us. This new must have technology  we have to have. However we also need to question how and why they work understand any side effects Are they safe ! We must be educated on these products feel confident they are safe for us and our clients.

What dives the invention and investment into research of new product technology? Is it sales and profit yes of course. First and foremost it’s driven by Media demand from promotion and advertising. Now with the internet with the tablet with the android more than ever, clients can see it see instantly the results see the look they are hooked they want it!

Of course it’s our job to deliver but it’s also our professional duty to be the moral compass. We have to have the knowledge and the skill to inform advise and educate our clients on the products it’s pro’s and con’s for there will always be both!

Influences.

This economy this global shift has been a wake up call to any one in business and we in the hair industry are not and have not been immune to this. The seasonal spikes that we could rely on no longer exist that Christmas rush that spring make over that pre holiday do!

Staying in touch with discussion groups and forums shows me that many salons are struggling, many are looking for a way to turn things around. Many are relying to discounting, some are taking short cuts maybe compromising on product quality. Just treading water trying to survive.

We all need to take a deep breath evaluate where we are what we want. Re visits those goals that vision and re focus. We have to embrace new technology. We have to collaborate more with staff or team members. Learn to use the power of the media social net works collaborate with staff to promote the salon it’s services in a positive way.

Be strong enough to seek out professional help and advise. Maybe we need to think of this shift as a new beginning, a time for reinvention, a time to revaluate and start with over with a new rekindled energy and out look, Change and indeed challenges can and do seem so daunting because it forces us to look at things in different light encourages us to think out the the box.

We can all make difference in so many ways. Start with that vision build your team have an ongoing in house training program. Develop your team have apprentices train then share your skills investing them they are the future become the teachers develop your an their future, use the colleges for the theory for you trainees to get certified work with the colleges and collaborate on training for they certainly don’t have all the answers they need also to adapt to the industry changes and salon demands.

Work to develop these young enthusiastic creative stylists grow with them, grow develop and learn together.

Products source what works for you both for salon use and retail don’t carry to much stock. Address the skills and passions of each and every salon member, encourage courses and extra training both in salon and external. work with your manufacturer and supplier on education up date and in houses training events. . The salon as a whole has to have the highest standards of training and expertise, individually encourage  specialisation become unique a destination location a place of excellence in even field. The palace that is talked about a place that people want to be associated with. Community involvement, be it linked to the gym healthy centre or supporting local events collaboration innovative thinking.

How do we get beyond thinking of ‘clients as one time walk in’s’ and consider them as long term potentials?

When will we start to consider all those clients who ‘come once never to return’ ! Those lost opportunities to make a first and last impression. When will we take the time to think. ‘In fixing someone else’s mistakes’ will it could it cost me potential ‘Clients’. Part of this new thinking is. ‘We are in the service industry’. ‘We are not in the server industry’. Professional boundaries and mutual respect must exist. The client is not always right neither are we balance and being open to change and the unexpected and dealing with and addressing issues solving problems.

That first impression the personal image we present. How we communicate and articulate our suggestions the art of listening. Being a professional in your field of expertise thus giving sound advise. Executing and delivering the service advise in highly skilled professional way with the highest expertise and skill offering a wonderful experience. Charging for your time and expertise. No discounting. No little bit off at the cash register. Being paid for a job well done. This is what a client expects and wants nothing more nothing less. Discounting could suggest that ‘you did not do your job as well as you could have’. ‘It will be better next time’. ‘Thank you for letting me try’. ‘Sorry i could have tried harder’. Do any of these a good message? a message of professional confidence and assertiveness.

Yes things have changed they will continue to change to challenge us so we have to learn to embrace adapt and be ready so that we can keep up with the every changing demands and wants that our industry dictates as it grows and developed. We all have the strength to do this .We can also connect with other professional share experience seek advise offer advise competition is not always a good thing  it can become so distractive and negative both within the salon and  if competing with business around you. Discounting is competition sadly it’s not he who gives the biggest discount who wins.

We all have new technology new products new tools. Constantly changing techniques and demands to sill levels. We have an industry in a state of flux. We have change and challenges to face. We have social media devices and we all have to embrace all the changes and the challenges they pose. Exciting times is the only way to look at it.

Mike B2MR

 

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Hairdressing education and sales:


Welcome to B2MR BACK2MYROOTS!

http://www.back2myroots.co.uk/

Regular postings of fresh new topic’s.

                                       Sales or sharing?

A place to share thoughts review hair colour and products.

This topic is worthy of both discussion thought  and comment for it effects each and every one involved in the Hairdressing Industry.

Having Spent a number of years involved in Sales and education or is it? Education and sales: It’s so hard to know for one supports the other. [ chicken and egg what comes first] One side sales drives the education machine funding allowing technicians and educators into salons to share and demonstrate. On the other hand without the support of good education the sales go flat. Salons. Stylist lose interest, use products incorrectly getting bad results blaming the product! It is my view. That if you really trust and have belief in a product it will sell it self. If your educated a product how and why it works. If you have a passion for it, it’s easy to talk about it sells it self.

Why so much pressure on sales why fear education?

In salons many stylist hate education up dates. They look at educators as know it all’s They attempt to put then down show them up  in some cases resent them Why ?  FEAR!

Most salons change colour lines because of dissatisfaction with the product. If it does not perform well in reality the fault is with the stylist technician. But hey! It’s always easier to blame a product than take an honest look in the mirror! Tuff harsh words but true. I don’t know how many salons I’ve visited that so need education support but the staff the manager will not allow it. I also think that many sales representatives have very little respect for what a good passionate educator can do.product knowledge classes or in house training vents can make such a difference to a salon.

Why because they fear letting any one see that they don’t know everything! who does? The fact is Sales are Sales. Education is just educating. On how to correctly use and get the best out of the product that sharing knowledge giving support to the salon to the sales person to the staff this can only serve to improve. Standards. Skill. Knowledge. Why all the problems? Ego, Insecurity, Fear? or just an un-daunting need for control!  All things that are rife in society but for some reason really run rampant in the Hair beauty industry.

We have salon managers and owners who fear educating there staff to much. We have staff who hate to admit they have an issues or don’t understand. Will not admit that they want or need more education, skill and knowledge. We have professional Colour companies who market them selves with being professional. But flood the market with home colour kits. With little or no care for the effect on the high street salon The stylist trying to make a living build up a clientele not to mention the damage long term use can do from use of home colour.Building  passionate committed team that works together an want education is key to success.

Colour Companies that offer education to some to degree but maybe not fully transparent when it comes to formulation ! Maybe not totally honest about all the chemistry of any given product need to know bases! misleading. We have schools Colleges, Academy’s. All offering a level of training but! How qualified? How up to date are those trainers? How much do they really care? How skilled are they? How current are they? How they look! How professional are they/

We have young people coming into the industry with a false idea of how successful they can be. How much there is to learn. How long it takes to be a success. We have Stylist who reach a level of qualification and then sit back knowing everything knowing nothing? Why is this? so many skills to learn so many tools to understand?

We have all these different governing bodies have you ever tried contacting them to ask for a meeting or some information? good luck with that one. Am I out spoken? Well maybe but it’s done it’s said to create discussion, to open up debate, to see who really cares! Not to be politically correct.We have to raise question sot find answers.

I have over the years worked with  many like minded passionate industry professional and they are all of the mind that things could be better standards raised, knowledge shared. education improved so what can we do how can we make a difference?

How can we encourage an exchange of knowledge and information. disclosing of product information in an open transparent manner.  One with sales teams working with and supporting education. Stylist who constantly want to up-date. Teachers trainers. Who really care how to encourage the young stylist to have higher standards, skill, who pride themselves in levels of Service and consultation. This is possible by net working sharing reaching out. We have so many mediums available to us  this is such a huge multifaceted Industry. It’s exciting vibrant. It’s constantly growing, changing evolving, whilst at the same time standing still.

The Linked in professional hairdressing net working group is established in the hopes of attracting like minded people to join share and debate.

Many thanks Mike B2MR

My Blog and all links can be accessed via my web site.

http://www.back2myroots.co.uk/

 

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Happy Easter


Happy Easter to all followers of B2MR. Mike

 

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Challenging times in the hair salon.


Back2myroots : A place to share thoughts and grow idea’s. B2MR

These days knowing how to cut hair. Colour or dye hair is not enough to succeed!

The hair salon for so long classed as a safe little to no risk business. Everyone will always need a haircut. low overheads and good profit margins. But not any more to owning a salon, being good with people being a good all rounder is not enough. These are challenging times and more and more we hear about struggles. We hear stylist and owners questioning what used to work does not any more. Clients have the ability to look for the best deals and discounts.This questions customer loyalty and client retention. Stylist want more than just a basic wage.Young stylist leave college with such high wage expectation newly qualified they think they know everything and world is their oyster!!!!

Product’s many have improved some are misleading and dangerous. As professional we have to make and hold some of the manufactures to account. They have to be more transparent about product content and any possible health implications. Insurance, liability, health safety. tax, licenses. Is it all worth it?

 http://www.ewg.org/hair-straighteners/our-report/hair-straighteners-that-hide-formaldehyde/ 

The global shift  in economies has touched every one for many created fear and a longing for the good old days. I feel that although things are tuff and everyone is sailing in unchartered waters, the true professionals the ones who can embrace change will come through these hard time stronger and better equipped for the future. Change is scary but it’s also positive. Innovative thinking staff collaboration, creativity. These are the future.

These  standards and etching have to start at grass roots in the college and academy with the young apprentice encourage that wanting to question and lean that need for answers. That passion this will only come when standards are raised by those running and teaching in these institutions. The future is training up the stylists of tomorrow and making sure they have product awareness and are ready to question and demand answers. Salons teams have to be on the right and the same tracks to succeed.

Salon owners have to realise that discounting is very short sighted it’s a game when salons in any area start the discount game all business suffers. Service, skill, creativity, honest, communication, value for money these are the keys to success. Having a strong and focused team all working together. Work together share the rewards together.  

Working on line has taught me just how many industry passionate motivated professionals there are who really try to make a difference. Who are willing to share their views experience and opinions.To reach out and support others. Raise questions ,look deeper than the surface

How ever tuff things are for you and your business it will get better it can better. Reach out for help an support think out side the box. Challenges are how we grow and get stronger we are in the business after all of solving problems and correcting wrongs!

We have to embrace this changing world and all the issues that we face in our business. We have to communicate and net work We have to seek out others to share views with ask for professional help .Most importantly remember why you came into this industry what was your vision? Has it changed? Does it need to change? Change and the challenges it presents  are positive.

Mike B2MR


 

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Hair salon- Customer service


Back2myroots: A place to share thoughts and grow idea’s. B2MR

Service as stylist salon owners managers. We know we are in the service industry but how much time  do we give to thinking about the service that we offer and give. Is it real service value for money? Do we go that extra mile to make that experience so very un forgettable?
Think on this A client becomes a client a soon as she or he enters your world, Not just once she or he is front of you or once you’ve finished your service! cool ha? Has this got you thinking a little?
Thinking more on service as a topic.Imagine your next client arrives flustered maybe a tad late. How you respond to this will set the tone for this encounter this time spent together.
Maybe they are running late due to an external force Irritation from a last meeting a business matter, personal issue. How do we respond to this? Make sure that your client leaves happier than when they came in! Don’t give them cause to carry their frustration over on to you. Don’t allow them to leave in the same mood as they came in with.
Imagine the customer that you have in front of your right now is the only person in the world-pay attention welcome them be present be in the moment. We only ever get one chance to make  a first impression.That first impression on the salon it look it’s image it’s identity so make it work.

The same can be said for the the look of the staff as a whole but also that first impression we as a professional project. That Image that says this is me who can i help you!

Great customer service is. A chance to be a proud representative of the salon but more importantly you represent your self as a true caring professional. A positive influence an expert in your field. No matter what service you are performing. From giving consultation advise to shampooing or technical work.
What ever part you play it’s all a part of the service it’s team work and collaboration Food for thought. The term ‘Can i help you’ can cause antagonism! Why?  Because  that’s what they are here for,your help. Especially If you deliver it with the wrong tone. Try. Out a phrase that works for you feels natural and genuine.
A simple ‘Good Morning or Afternoon’ followed by what i can do for you today. This opens the door for discussion. be ready to offer suggestion/ guidance if they hesitate. remember your the professional they have come to see. that smiled professional consultation.
Always remember that time spent with a client is about the experience you offer the interaction and not about the transaction! It’s not just about the money the fee /bill. It’s not about doing the service and charing it’s about the reassurance on money well spent an investment in oneself the feel good factor. We are skilled professional we get charge a fair rate for the service we offer and the looks we create that is why we go to work. When busy and working at a study pace know your day. Asking ‘Who’s next’ Can be very off putting! keep track of how your day is unfolding, know who is arriving , who needs help, control your day. Your are the Star in the play ‘That is the salon’ .Your clients and the interaction you have is just one scene in the play of today. Your assistance are part of the cast make sure you all know the role you have to play. To make it run smoothly.

Live in the moment with your client,each appointment is the only one that matters at the end of the day you can review the financial reward for a job well done.
Treat every client with respect,regardless of appearance or spending power. You never know who is in the cycles of influence for future recommendation. A satisfied client may not tell everyone on about you but they will recommend you and service you gave the experience you shared. You will get recommended when your name come up in the circles they move in.People’s paths always cross.
Remember that engaging with client’s always pays off in one way or another you never no when. Even if there way no sale  on that extra service or product you get to share you got to practice your pitch you have opened the door for next time .
Offer great experience great service and there will always be a next time.
For information on Salon Success and Karen David.com All the help and support they can offer you your staff and business go to. 
                                                    http://www.karendavidintl.com/
I will be soon offering easy access to all the material they have to offer directly form this site.
Mike B2MR
 

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Changes challenges improvements. In the salon.


BACK2MYROOTS B2MR:

Created as a source of advise education knowledge skill experience a place to share thoughts post comments and idea’s on matters relating to hair colouring skill and techniques and anything industry related.

Yesterday: I had a nasty shock and maybe  a timely wake up call. My web site and blog were flagged and frozen by ‘word press’ they took my site down for violation of regulations. as it turn doug this was a error cause by a flagged spam auto cut off at ‘word press’. Very efficient but freak due out.Time to take some action. to this end in the coming days I will be switching form WordPress.com. to Word press.org account. This will allow more freedom for links and promotion with other professional bodies.

I have over the last year or so worked really hard on both the content material on my site, net working and connecting.With other passionate industry professional it has been a very interesting and rewarding journey.In the course of this learning adventure. I have had the good fortune to connect with Karen and David Lynch owners of Karen David International. ‘Salon success’  http://www.karendavidintl.com/.karen and David through Salon Success run and operate a salon business support program. Offering access to a great deal of support material in many forms PDF audio Cd download live webinar events and publications. All designed to challenge you to grow and develop  a bigger and better business. Addressing all the issues that can and do arise in the hair and beauty industry when running a salon or spa. From stock to staffing to client retention and consultation, service and so much more!

In the course of our relationship building developing trust a mutual respect Karen and David invited me to try out their material and take part in the program. For the past month I have put my self through the program. Taking part in the webinar, listening to the audio provided reading the pdf download material, and doing the wok suggested and required. Challenging very questioning but i can now say this program is put together out of passion and real life experience. All of it is presented in way that we as salon owner and stylists can understand It’s a real must to at lest explore if your wanting to grown develop and expand your salon and may address some of those issues that are holding you back.

I’m very please to announce that Karen and David have offered to me the opportunity to sure this for the first time in the UK and the links will soon be able to everyone to research the products and support material. I will also have links to the sight for purchase and ordering directly from them. My reason for taking up on this offer with Karen and David is simple they have the same commitment to standards of education and training. To sharing a message and helping salon owners and stylists reach to higher level. Most of what i produce is technical Karen and Davids material is hands on practical help for you and your business a perfect match.

                                        Who are Karen and David Lynch?

Karen and David the real people behind Salon success and it’s innovative support and education program.

Their Story:

Our first salon was in New Zealand – a town with a small population and a huge amount of competition all vying for the same few clients!  My husband David and I had thrown in our full time jobs and bought a salon. We had two young kids, it was our only form of income, it had to work! Over the next few years, I worked in the salons (Hair and Beauty Therapy) and David did all the office work. Well I can tell you we had some hard years, but with the right team in place we finally got some great results. So great in fact we were recognised by Wella and asked to go on the road to tell our ‘success story’.

That was almost 7 years ago now and we were amazed at how much help the industry needed to get what they truly deserved.  From that moment on – we’ve been on a mission! We’ve since been referred to as ‘The Dr Phil of Hair and Beauty’, as we’ve traveled the world inspiring, educating, and motivating hairstylists and therapists by delivering more than 210 seminars on Salon Management, Staff motivation, Growing profit, Increasing retail sales, Client service, the list goes on… But the real big thing we’ve done (and are still doing) to help the industry is this…

We’re creating a whole range of training products to help salon teams increase their sales and level of service and salon owners get more from their business. Having had our own successful award winning salons, we’ve ‘walked the talk’. We know the unique issues that confront salons every day – because we’ve been there! So we created state-of-the-art training DVD programs (that have found great success worldwide) plus CD programs, e-books, forms, systems.. and now my book! And in case you’re wondering…yes I’ve started the next book!!

Now with KarenDavid offices in New Zealand and Australia, our main focus is to create affordable products for salons worldwide… so you can achieve the salon and career you truly deserve! When Karen first sent me the book Double your salon sales.I had no idea what sort of a read it would be how useful what was it’s message? It pushes buttons it provokes thought it sets up challenges. having read it here is my review.

Before our relationship really started Karen offered to send me her book’ Double your salon sales’ she did not send one she sent me a box of them to distribute and get feed back on.I now feel very honoured to call both Karen and David friends. This is such an exciting opportunity to share and offer to any one in our profession and industry away forward not a quick fix a challenge a journey of self discovery. Covering every aspect of the salon and the relationship we have with our clients.

Testimonial re Double Your Salon Success:

In writing Double Your Salon Succes, Karen Lynch shows she has a true understanding of the hairdressing world. She reveals the very essence of what makes for success by identifying the combination of service, consultation and sales that are needed to grow and be current. This book encapsulates so much of what we as stylists forget or take for granted. As Karen shares with us Pamela and Skye’s journey, she takes us on a roller coaster ride from start to finish. She reveals their struggle to make their dream a reality which is at times frustrating and emotionally upsetting and at other times exhilarating. As we read, we think “hey, that could be me; that is so right; what a great idea.” From start to finish, this book is a thought provoking and entertaining read that will leave you wanting to take the challenge to walk a new path to success.

Mike Vallance

Links to the material discussed wil be up very soon and i hope that it’s as rewarding and exciting and as challenging to you all as i have found it. A wise man once said ‘to promote a product you have to believe in it “this is one such product and tool and i look forward to string it with you all.

Mike B2MR

 

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The hair salon: Honesty with clients relationships formed


Welcome to BACK2MYROOTS B2MR: 

 Regular postings of fresh new topic’s.

A place to share thoughts post comments and idea’s on matters relating to hair colouring skill and techniques and anything industry related.

copy right pending

How do we respond to the issue’s and demands that face us in todays salon?

In todays economy? How do we get that edge? How can we compete and attract new business and indeed retain our existing client base? Should we discount? If so how? If yes why? Should a long term client expect special treatment? A deal?

It’s is my view that if we are doing our job properly we should not have to discount. What is properly?  Service. Attentiveness.Skill .Professional and honest advise. Knowledge.Creativity.Passion. If you go to the dentist every 6 months do they offer discount for their service? I think not.

We need to cherish our clients outstanding service consultation genuine caring.

For me as a stylist giving back would be working with community to help raise awareness on certain issues, Charity work fund raising. Making a difference improving things for many. Not just giving out the odd discount to make someone feel extra special!  Check out raising funds locally for cancer relief. Your local addiction centre. Maybe a children’s charity, Aids research, choose a cause that works for you and your staff support it as a team and as a business. When asked for a discount you can say ‘sorry rather than discount we support our given charity’

How many new clients come through our door only to leave never to be seen again?                                                                                                                 

Maybe instead of constantly trying to attract new business we should concentrate on the business we have. It is a fact that over 25% of clients that visit a salon never return.Why is this? Be honest time to look in the mirror ! have we let things in salon slide? Are we paying attention to our clients need wants expectations? Does the salon represent who your are what you do? Does it all come together to make a statement?

‘Welcome we are open for business how can we help you’ 

Looking into the topic of Service that ultimate salon experience:

This by definition is a total package of pampering making our clients feel very special affording a very unique standard of service this can be the environment created the atmosphere furnishing image all key to this experience. This being said we must not detract from importance education knowledge and communication all the tools required for the ultimate consultation. In so many cases the consultation is either very short rushed none caring uninformative.

It does not matter how much time energy and money are committed to the visual the comfort level the service the overall  experience if the  package is not supported by honest caring hands on service from a knowledgeable stylist.The consultation should be your time to shine but it’s also your time to connect with your client  make them feel at ease discover the issues the history of the their hair what brings them to you.

Taking a journey together:
Discover what you can do for them how you can take a journey together to reach their desired goals discuss condition, image, look find out what makes your client comfortable putting people at ease yet taking control comes with experience assure them that everything is possible it just takes time patients and a game plan.I read one comment that suggested turn the conversation to what they client needs and wants! How can we do this if we do not take the time to discover who they are and what those needs and wants might be!

We have to take the time to ask all the right questions and listen to the response. It is not about us or what we think is needed it is up to us to discover unlock those inner needs. The skill is patients and asking the right questions. It is my experience that women do know what they want sometimes by finding out what they don’t want we get an idea of a direction to move toward. The skills we need go far beyond those of just wanting to do hair. To truly succeed we need to be skilled and versed in so many fields communication public and human relations.

I also think that it’s very important to touch on the topic of boundaries we cannot please every client we cannot take the same journey with everyone. Sometimes after a consultation we just know that this is not going to be a fit have the courage to say you don’t think this will work trust me when I say you get more respect and it will not effect your business to have clear and defined boundaries.

In some cases it’s all about the deal. If the deal is the expectation of discount maybe this is not who you want to work with. Making some one feel special and look great offering sound advise solving hair issues is the business we are in. If it takes a discount to make someone feel wanted and special. Then maybe they need to find a discount chain.For the chances are they will never be happy with their hair or the salon or stylist! It is not failure to not get involved it is failure to let your EGO say i can deal with this rather than admitting it’s not a fit and adviser maybe a different stylist or salon.

Lets take a look into our make believe salon: Have that consultation together. This could be you the stylist or you the client!

It could be any where any town on any high street maybe as you read you will think hey that’s me that’s us.

I’m booked into a local salon having been recommended by a friend that the stylist here was very attentive very talented offered excellent service. I’m excited a new stylist a new vision a new look! My friend had been on a Saturday and said the place was very busy another good indication or so we like to think . I work Saturdays Tuesday is my day off My appointment booked  i arrive a little before my appointment I hate being late. It’s 10am as I enter the salon a young lady look up from the reception desk she is on the phone smiles and indicates i should take a seat. It’s early i know but the places is empty!

The receptionist look up having finished on the phone and says can I help you I inform her who I am and that I have an appointment with [ stylist ] she looks at the book vague look on her face then says oh sorry she is not in today I have booked you with [new stylist] not the one recommended, Oh that’s a shame I was recommended oh they never work Tuesdays hum! so why was I not told this when I made the appointment instant unease.Two very young looking stylist appear from the back of the salon talking with each other as they get nearer to the reception i am introduced to one of them as your next client [ warning lights are going off]

This young person takes me to a chair stops chewing her gum long enough to introduce her self to me and say what are we doing  for you today all the time talking to me in the mirror looking at her self.

Time to leave  !!

Are you laughing yet of course this is not you! is it? Trust me it happens all the time and then stylist wonder why they loose business and clients. Yes maybe a bit extreme but i have seen this situation many times. What should this experience for our client be this person who we want to build a relationship with this person the we hope will recommend us and the salon for the service and skill we provide and offer.

The Service the consultation and linked they are both key to success.

From the moment a client enters into a salon the experience begins those first impressions the look the feel of the place the atmosphere.

That first greeting that welcome normally receptionist or a salon staff member who job is to meet and greet. This is a hugely important role if given this role, don’t turn it down it’s a way to hone your people skill.

With new clients some salon will have a questionnaire this is great for both stylist and client it show the salon cares it puts the client at ease whilst waiting for her appointment maybe whilst having a coffee or tea.

From a stylist point of view it gives us back ground information so we can ask the right questions during our consultation without information. How can we give sound advise. Once this has been filled out as a stylist i think it’s important to come a meet your client introduce your self to the client you should already know your clients name this should be on your personal day agenda sheet.

Yes a list of clients for the day].

The service they are hoping for and weather they are new or return or recommend clients. I say hoping for because with out having a consultation all the facts how can we decide what is possible !! we cannot.

Trust me when i say i have seen many stylist work out their days take before the day starts. I have worked with one stylist  who would get into work look at the day sheet and get all the tubes of colour out for that day putting them aside, how could you possible know what a client wants in advance of them of talking with them. How boring ! well this stylist was really very boring personality of a  dead fly!!!

Back to the plot 

First impression count how you look and present your self says who you are its all about the image you project your dress hair makeup! that look that says this is me! what can i do for you? We have introduced our self walked our client though to our work station this area is representative to who you are how you work , untidy dirty chaos does not work! With the clip board on your lap sit next to your client  eye level eye contact remember you have some information to hand so use it. Not what are we doing today !

‘How about’

I see from the information you have kindly filled you you had a hair cut 6 weeks ago  how has that been working out for you. How manageable have you found it as it’s grown out. when that leads into what brings you here today how can i help all leading  open ended questions. This now leaves the door open for easy conversation you have relaxed your client you are starting to build trust.

Personal routine, products used, if chemical service has been carried out on the hair even if not being re done on this occasion it still needs to be touched on for future booking and for advice and comment. Never ever put a colour chart on a clients lap and say what colour do you want today it’s our job as professionals to advise on colour that can work and look stunning. Having established History and indeed wish list we can move on the recommendations.

Style. Look Length. Colour. Products. Styling tips. Maintenance be honest.I like to refer to a relationship as taking a journey together that with patients honesty open the doors to endless possibilities.In closing having a fully booked day is what most stylist long for consistently busy, but consider when fully booked or over booked we lose clients ! Why however good we are the standard of service drops.

Don’t take short cuts, keep clients waiting, you sacrifice your standards for a few extra £££ or $$$$. If you do this and you do more damage than good a dissatisfied client will go else where taking her friends with her! it’s

Service. Reliability. Service consultation. Service. Skill. Oh! Did I mention          

                                             More Service!!! 

It’s not. Discount to buy a relationship buy a client! Salon and business: Support help advise.

Mike B2MR

http://www.back2myroots.co.uk/

If you need a little help advise a little one one time maybe you feel you would like your team to step things up need help i’m just a phone call or e-mail away.

 

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