Welcome to BACK2MYROOTS B2MR: regular postings of fresh new topic’s
What are the greatest challenges to stylist and salon owners and managers? Building up and retaining clients. Attracting new business. Being competitive with other local salons? Having that trusting relationship built on. Skill, honesty, creative talent with our clients and staff. ! Oh! And service.
As stylists we can so easily get caught up in being busy staying busy slightly over booking that we forget what is really important. The client. The service. The consultation. The after care advice and so product sales advise.
Over the years I have come to realize that all of the above points are key to success. They are also the main things we as stylist’s forget, take for granted. These are the things we need to stay on top of, make part of our daily routine when working with our clients.
Salon owners and managers need to consider the location when setting up a new business. The image. What are your goals? How do you become part of the community you hope to serve?
Above: one of the two new salons this was formerly a salon existing business, so new ownership new appearance. new idea’s new vision
Below the salon well situated in between the two salons that opened recently but this one closed down as the two new one’s opened who has it right i wonder ?
I have recently watched two new salons open in the city where I live. They are a few streets apart for this to happen two salons closed. Is the progress or poor planning time will tell. A topic for another day. But worth a mention both these new salons have come into town expanding from smaller towns. Both have the same idea both looking for a piece of the pie! Hum!!! Battle of the newbies. Who will stand the test of time.Who will the paying public endorse in the hard economic times? Both have invested in a fancy up market look both very different. I did try and see if i could have an appointment to talk with one owner about vision concept goals. No response was forth coming ! fear is normally what holds owners back from talking openly.What do they have to fear ?
Above: Second shop newly opened the challenge is on. Can it, will it. Attract enough new clients will the local community embrace another salon in the city? it markets it’s self as 5star hotel treatment that might put some off! just a thought. Image and what we present to the public is so key.
Challenging our selves to make changes into how we work. Questioning what we do. How we interact with our clients is not as an easy thing. To take a long hard look in the mirror and being honest about what needs maybe a little help some adjustment. Is even a harder thing to do. Admitting we need some external help advise guidance. Even harder
I recently wrote a topic about Investing in ones self here is the link
This topic was one I very much enjoyed writing but i have to admit it was inspired by someone who I greatly admire. Author of Double your salon Sales. Karen Lynch
This little book is a real Gem readily available in the USA and soon to be in the Uk it offers advise, asks questions, It challenges you to make changes and shows you step by step how to make them.
It covers everything we do, the daily situations that are presented to us daily.
In this book, Karen will cover all you need to do to make changes, she challenges you to follow her step by step to realise your full potential become truly successful.
My review of Karen’s book.
In writing Double Your Salon Success, Karen Lynch shows she has a true understanding of the hairdressing world. She reveals the very essence of what makes for success by identifying the combination of service, consultation and sales that are needed to grow and be current. This book encapsulates so much of what we as stylists forget or take for granted. As Karen shares with us Pamela and Skye’s journey, she takes us on a roller coaster ride from start to finish. She reveals their struggle to make their dream a reality which is at times frustrating and emotionally upsetting and at other times exhilarating. As we read, we think “hey, that could be me; that is so right; what a great idea.” From start to finish, this book is a thought provoking and entertaining read that will leave you wanting to take the challenge to walk a new path to success.
The things we do define us. It’s these things that motivate, and inspire us. Question who you are, what you do, what really empowers you. The challenge is to ensure you have the right knowledge and tools to feel empowered. That feeling of positive affirmation will help you take charge and live your dream.
Courses be they. Technical. Hands on. Shows or demonstrations, are all very worth while.
However the real motivator is being creatively challenged, getting excited, having fun at work and in your life.
The real key to this is. The service we offer. Our communication and consultation skills. Honesty when giving advise on after care and sales.
Its this book that raises the questions, offers the answers, Karen has a finger on the pulse of our industry. It happens that with all my years of experience all that this industry has challenged me with given me, showed me, all this has proved that service, consultation, skill and communication are the key tools we all need to have.
Being able to put one’s Ego aside and having the right level of humility we can all challenge our selves constantly striving to grow and help others to attain higher levels.
For those of you in the USA another wonderful source of help and inspiration would be another lady whom I have a huge amount of respect for like Karen passionate and motivated industry professional
Kathy Jager based in Chicago Illinois do take a look at both these links and sights so much helpful insightful information.
As we head towards the end of the year start to think of a new and different approach to work to your clients your business for the new year make plans now set goals take action.