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Category Archives: Hairdressing

New look shared vision


Back2myroots : A place to share thoughts and grow idea’s. B2MR

A vision shared:

It has always been my goal to use this web site and indeed all the blogs as platform to share thoughts thoughts and views.
My vision has been to create a place for even one to have access to some educational material but also topic’s of interest maybe articles that provoke some thoughts push a few buttons make a difference.

Over the course of doing this and as we launch the new look to the web site and what it has to offer. I have learned much along the way two things have been very valuable to me.
First and foremost connecting with Karen and David Owners of http://www.karendavidintl.com/ they have shared a great deal with me about their goal dreams aspirations a vision for the future in our industry the salon support material they have produced is relevant to all salon owners and stylist in the coming weeks i will be promoting there material and sharing links to it. Although they are based in Australia and New Zealand they have proved that with todays social media tools the internet webinar downloads audio support any thing is possible.The issue we all experience in our industry are very much the same what ever the continent what every the government or over seeing bodies . It’s only professional committed industry professional who can really make a difference and help to make change happen.

I have been given an opportunity here from a Uk base to be an affiliate to promote and sure the material they offer and think that it could make a huge difference to all those struggling to survive or looking for answers to a way forward.

My other huge reward has been LinkedIn having established a profile i started a professional hairdresser net working group it has steadily grown over the past months to having a true international following in excess of 1000 members. the topic’s raised and the comments placed make it very worth while. What i never expected from this was how much i could learn and gain from the honest sharing of others or indeed how if you place the right topic’s and post honest points to questions raise you can and do attract and so connect with so many like mined professionals all wanting to make a difference this has been one of my greatest rewards and certainly i am very humbled by the comments some have made the honesty of some and the ongoing support.
I would post some personal thanks but the professionals who i have really connected with you know who you are and i thank you so much for your support your comments. your professional confidences.

It is my on going mission my vision to carry on developing the web site and the blogs. My hope is to add and develop material that creates discussion evokes thought. I also hope to develop some material for down load some in conjunction with Karen and David. This will be in the coming months but i’m sharing it with you as i’m very excited about the challenge and possibilities

Mike B2MR

 

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The hair salon and the stylist.


Back2myroots : A place to share thoughts and grow idea’s. B2MR

The key role of the Stylist /Hairdresser in the salon:

We have in recent topic’s talked about. How important the role of the receptionist is and how the reception area is the hub of the salon  what a key role they plays in the smooth running of the salon. We have looked at the hard work that all trainee’s and apprentices put in. The commitment and loyalty in so many cases for very low wages minimum  wage is so out of touch with the cost of living fro these young up coming stylists. They work really hard in the hope of getting well trained we should all make sure that they get the very best.

Now lets look at the roll of the stylist.

As important as both of the positions above are what about. the stylist. The hairdresser. The colour technician and huge role they playe. Without a professional team the salon would not exist or function. Let’s stake a look at the role of the stylist. From the time the stylist get to the salon to start their day they must have their game face on. That image of being a true professional. Highly skilled. Creative. With excellent communication skills and technical ability. In-fact their day should start before they ever get to work getting ready for the day. Clothes, make up image all so key for that first impression. The way you dress and the way your hair looks is representative of who you are what you do. We have to leave our personal issues and baggage at home it’s show time.

 As a stylist’s you have to be a team players. We have to be multi be able to multi task! This can be anything from helping to keep the salon running on occasion. Sweeping the floor, washing colour bowls, towel duty. Yes all in a days work! Manage your day your appointment list be organised. This involves working with team and staff members. The receptionist can help you to keep your day running smoothly and  keep you fully booked!. Apprentices and trainee’s again they help you keep your day running on time and with out a hitch offering client support and assistance and service.

As a stylist apart from ongoing skill and training. Communication and consultation skills are really so important. Being a good listener helps. Keeping good up to date client records is also very key to ongoing success and good client retention. It shows the client that you care makes them feel special. As a stylist we are in the business of making recommendation and problem solving. To do this we have to make sure our skills are always up to date. This can be hands on technical ability and indeed product knowledge both in the area of the products we use are constantly changing and evolving  as indeed with retail products knowledge.

As stylists although we don’t like to think of our selves as being sales people and in the service industry we are. You sell through recommendation either by offering a new service or treatment or by recommending retail products to complement and maintain both condition and looks created in the salon. Every thing you do is related to service the experience you offer. That is what you do that is why clients come back great service and consultation.

As a team or staff member although it’s not generally insisted upon getting and being involved in ongoing personal skill up dates and training should be part of your routine. As should skill sharing by giving of your time to share your skill and knowledge with the apprentices and trainees you owe it to them.Yes they help you make you day work it’s time to give back !! you were like them once never forget that. This can be done on a rotation depending on size of the salon and policy.

 Getting busy, being established in the salon both as a staff and team member takes time. But as you develop both as a personality and accomplished stylist so trust and respect develop. At the same time communication and sharing of views and opinions with those around you should be developed become a true team member. Building relationships with Salon owner. Manager. Fellow stylists. Reception and yes trainees.  This is all part of  helping to create an environment for creative thinking. Collaboration on projects and idea’s for improvements be an innovator. Don’t become done of those negative seen it all done it all types that can be so negative to moral in a salon.

Got an idea share it! make it happen!

Challenge your self and those around you be inspiring mentor those young trainees. Be actively involved in promoting the salon. Look for ways to improve your skills courses and training events. Suggest the salon get involved in competition. These have been and are challenging times in our industry it’s my belief that by staying current being professional offering great service being excited and passionate about what you do sharing that excitement with your clients thats a key to being a success.

We wear many hats and great deal is expected of us. Focus on what you are good at and passionate about don’t try and spread your self to thin as i have said the salon is a team so if your great at women’s hair love colouring and putting hair up stick to that.  Specialise in that let others do mens hair or kids for example. Everyone should find their niche in the salon this makes the salon whole. Remember you multi task you have to look great. you are highly skilled. You offer great service and what you charge or the salon charges is reflective of that. Valued added is not discounting to stay busy it’s giving exceptional value for money.

Look at all the skills you have? the tools you use! the power you have to make change happen!

Remember as a stylist you are the product it’s all the clients you do and retain that keeps the salon going and pays all those running costs. The receptionist. The trainee pays your wages. But it’s a team event you are a big part of that team. How ever busy you are how ever good you are don’t let EGO get the better of you don’t start thinking you are better than those around you .Very dangerous no one is indispensable.

The stylist. The Hairdressers. The true professional hard working committed passionate. key to the successor every salon and business.

Remember you. We are all part of that machine that is the hair industry. The part we all play as team members makes the salon run and work for us all.  Keep your standards high challenge your self be and inspiration to those around you.

Mike B2MR:

 

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In salon training education product updates.


Back2myroots : A place to share thoughts and grow idea’s. B2MR

The question asked is: What are the benefits of education up dates and product knowledge sessions to the salon? Are they worth while or a waste of time?

How much time and energy should be put into staff training skill up dates product knowledge certification?Do you as salon  stay on top of this? Do you staff support and attend up dates. Does for staff request them? How do you decide if training and product knowledge classes are of benefit.

First and foremost you have to lead by example: That being suggest or plant the idea you will always have an element of staff that have heard it all before and know everything or at least think they do! I would suggest that you encourage and give good reason why this things are useful. What points could you give to justify.

*Products constantly changing.

*Dangers of not using products correctly or understanding chemistry.

*Wastage in the salon,.

*Product knowledge with regard to retail sales.

*Up dating re fresher of skills and techniques.

*Team building good exercise.

*Show’s a client you care.

When are these best organised in the salon well of course you want to cause as little disruption as possible but sometime’s they can be better for a few hours on an arranged quiet morning. Again clients wanting to book can be advised that we are closed for a few hours that day for training up date. for the most part they like an understand this it show commitment and investment in training all good PR!

Evening work well if all the staff are on board. The same as model nights or staff hair nights staff get to do each others hair or as group you practice and share thoughts views techniques sharing team building.

What role can your distributor or the manufacturer play in this. The answer should be a key one many of the bigger colour companies will have a team of educators who work for them going to salons for product classes and colour education up dates. They should be free but some times it’s dependant on the volume of product you buy. It might also be dependant on whether you buy direct or use a distributor, either way you should get education support. Building a good relationship with a colour educator is a great idea as a source of future knowledge and someone to be able to ask questions if an issues arrises the same applies to the  relationship with your sales person or colour rep.

These up dates are really important because colour chemistry does change and we stylist can develop bad habits short cuts. From a salon point of view it show’s the manufacturer that you care about the products and are truly professionals in how you work and what you produce.

Maybe you have  staff member who is an educator for a company.This involves evening classes at external salons doing preparation before hair shows and can lead to platform work all great for salon profile. Maybe as a salon or team you want to get into some competition work again this is a great way to start bonding team building. Having these up dates can also lead to invites to colour launches and show’s or maybe attendance at manufacturer training academy to gain certification and qualification at certain level or for certain techniques [such as colour correction]

This type of training and skill update is great for salon profile and is also great on a CV for stylists.

Those staff member who have attended all this before remind them that so have you. remind them it’s about sharing and giving being a team player giving back to the younger members of staff sharing experience! yes play to that ‘EGO’ chances are they are the ones who really need to attend the up date.

All of these type of event encourage team communication. Creative thinking and who know’s maybe some collaboration either on a model or just in the salon in general.  Always a challenge but always so worth while. Never forget the trade show’s competitions even fashion event that are always on. An evening or day out at an industry related event.

Written as someone who was the colour company educator and platform artist.The guy who comes in and shares. Yes written from experience. and a passion to educate and help raise standards. Mike B2MR

 

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Salon Identity : Stylist and salon Image.keys to success


Welcome to BACK2MYROOTS B2MR:

Created as a source of advise education knowledge skill experience a place to share thoughts post comments and idea’s on matters relating to hair colouring skill and techniques and anything industry related.

Copy right pending: 

As stylist we are in a very unique position we wear so many different hats. We are Solution solvers. Problem fixers. Trend setters. Highly skilled communicators . All of this comes under one huge umbrella. We are in the business of offering. The highest standards of Service skill and educated knowledge as possible. Our Clients come for service for an experience you are responsible for this experience and Service.

With this in mind:

Seeing as we are Image consultants should we not dress represent our selves project as. Well polished an image that says! This is me how can I help you ! The key here is that first impression. appearance says a great deal about you!

How we look.How we dress.How we introduce our selves.How we communicate. How confident we are. How we project ourselves our confidence levels.Remember we are the product. We are what we do we have to have aura of confidence professionalism, Skill and honest caring.

The question is at what point do we forget this?

For we all do from time to time it’s so easy to slip into a comfort zone and forgetting about appearance and behavior not putting on our game face projecting our very best.Why this topic? The other day whilst out wondering around Canterbury Kent Uk. People watching day dreaming i noticed three members of staff standing out side the front door of a hair salon Smoking! Very poorly dresses,Bad hair, Bad makeup. What message does this send out to potential clients. I watched how they carried and project them selves, very mixed in age sadly the over all package was cheap and certainly did not say. This is a happening place i should go in check it out grab a card quite the opposite tacky note to self avoid! how sad is that! This is me i care? I think not!

I know it’s not my job to judge on smoking, apart from to say however many mints, however much perfume you spray on the smell still lingers. To some clients this can be a big turn off.

                              Game face show time

As stylist our hair says. This is who I am but also. this is what we as a salon can do for you.Your are an advert for your skill and talent. When it not freshly styled, it’s coloured but over processed it really is not a good advert. likewise when we see individuals with a look that just does not work on them. Be it because of weight, age, poor dress sense. just a bad job. Should we not consider this, on our selves as much as for our clients? We are in the profession of image. The look.The style.The fashion creativity. That being creating the very best look possible on both self and client. I don’t have a problem with weight age or dress sense. What i do have a problem with is not making the best of what we have. Projecting the best look possible. Self respect self image. As stylist if we cannot do this for our selves,how can we expect the paying client to take us seriously.

Image is key remember we are you are the product!

I have been in salons where a stylist had post cards and personal pictures stuck all around her work station folded faded creased tacky! another salon someone was collecting pop cans they were piled high all along the work surface, a trolley with a dirty towel on it when i lifted the towel a layer of hair had built up from the clipper head quite disgusting, In this instance i was invited back to teach a razor class, I declined why? because it was dirty and unprofessional. so in this instance the impression they projected  influenced my decision not to return.

A none busy salon with staff standing around looking bored is not good we all know this but first impressions really are so important we only get to make that first impression once.

Hygiene be it. Personal or in the salon say so much about us, about our business.A great team builder is to have regular staff hair do nights, treat each other as clients discuss looks, discuss condition, past colouring what is possible given said condition, It’s team building but also promoting each others skills.It’s promoting the salon as a place where image and style are important a happening place.

The is not competition building it’s team building sometimes competition can be very negative. This is one of those instances!

                                  Back stage @show

Your work stations. Your trolleys. say a great deal about you. Loaded with many half used products. Maybe with a build up of hair,dirty stained towel. All contribute to not a good look.Only use and have on display the products you intend to use on any one clients. It personalises your service looks tidier and more professional.

It is the responsibility of all staff to maintain both personal and indeed work place appearance. If you need to do your hair before work get there in enough time to do so The same applies with make up or setting up your work station. When your day starts you are at your best looking your best. This day for you starts before your first client arrives. Have a routine to start your day off on a positive. put on your game face.

The hair salon is the theatre are you a member of the cast? Or are you the star!

Life is a play we are not the directors or producers just players. Each new day each new client is an interaction in another scene in the play of the day, the script unknown the cast often unknown to each other, but at the end of the day the play is over each scene was a success. Why because you looked and played your part you were organised. Each and every day is a new play for us actors. The salon is our stage best we know our part the role we have to play whatever the script!

This may bore you i’m sure we all know this stuff! But by the same thinking we all forget. We can from time to time all get complacent. We need to take a look in the mirror and just have a personal review on. How we look.How we feel. How we act call it an honest personal inventory.

It is by taking the time to do this we stay ahead of the game we are in a better head space.Our work life is better our relationship with others be it. Staff.Team mates. Owners.Managers and indeed our clients is better why. Simply because we feel and look good feeling and looking better. Having personal goals setting targets are all key to success. Remember the key is. We.You. Are the product.For any product to sell, it has to look it’s best. Be guaranteed to work.You are the product others want and need? So promote your self the best way possible. We are camellias at  the end of the day. Actor’s in this play called life.

Mike B2MR:

I have over the last few weeks been taking a personal challenge, Using the on line support material and exercises provided by the very highly respected professional business support team at ‘Salon Success’ It has reaffirmed to me that we never stop learning and we constantly need refreshers in. How we do things in the salon. From the day to day salon running to staffing issues,client retention goals vision, Growing your business. It is such a worth while programme of assistance. Supported and backed by years of professional experience and knowledge.

Mike B2MR

 

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Salon discounting is it good for business?


Back2myroots : A place to share thoughts and grow idea’s. B2MR

                         Salon Discounting is it good for business?

                                                Does it pay?

How much discounting goes on in your salon?  Have you ever considered what this might be costing you and your business?  Be honest! The answers is a lot!

How this happens.

How does this discount come about. Stylist like to reward their clients make them feel special,but at who’s expense?. This happens all to often in fact i have been guilty of it when work in a salon it’s such a easy trap to fall into.

A regular client comes in for a full head of foils. You like and enjoy time spent with this client. maybe she tips well? When the service if done and it’s time to pay you say ‘I have just charged you for a half head today’ Da! Why. She came to get her hair done. She expected great service. She expected a great job. Did you short change her with the foils? Did you rush her through? Then why give the discount, are you not worth your fee? Where do you draw the line?

Another great one is a client is have a tuff time money is tight, [well it is for us all]  but you feel sorry for her. After the service you say i’ve take £10.00 or $10.00 off your bill today hope things get better for you. A great gesture but what ever she is going through she chose to get her hair done she knew the cost.

Who’s money are you giving away by no charing the full amount? The salon’s yes certainly and your own as your commission will be less.

In both the above cases you are putting out messages . One price is subject to change if we or I so chose.

I know we over charge or are slightly expensive but i can be flexible!!! NO NO NO

What we need to see at the end of the day good days work good days takings! It’s not me not being caring or understanding it’s business it’s drawing a line.If your a member of staff paid on commission your short changing your self and the salon. If your an owner what do you think this might be costing you weekly or monthly?

Making clients feel special is what we should be doing every day every visit. Doing an exceptional job each and every time. We are in the business of service we offer skill and expertise. We you don’t need to cheapen you self with discounts.

Consider both as management and indeed a staff team if you did not discount and put all the money aside, what could it be used for? In house training, going to an education event or seminar, new pice of equipment. Things that both you as owners or stylists team members can and will benefit from.

These newly learned skills or new equipment will in the end add to your skill level and improve the service you offer. Ultimately the client benefits.

 Hard nut to crack!    

This is a hard nut to crack in any salon. For owners when you have a staff meeting it may not go down very well. You might be thought of as being mean penny pinching. Stylist’s you have to think about the business side of this if it were your salon would you want hundreds of pounds or dollars a month just not coming into the business?

To end this starts with a group meeting draw aline no more as of now! If you have a receptionist then she will be key to stopping this. If not then careful monitoring of the day book the services being done and fee;s charged will be required, a little re education. You will notice a difference over avery short time it adds up!! Consider this when an existing client recommends you to a friend or work mate  do you want to be recommended for.

A. the great service and job done!

B. the great discount that the friend will now expect?

                                    Discounting is money floating away!

1. Discounting .

This is taking off either a pound or dollar value or a percentage of the clients service bill total. This is relatively easy to find and stop from happening.

2. Undercharging.

Often occurs when discounting is trying to be covered up. It can happen as full head of foils charged as half head or T section, Cut blow dry charged as wet cut, it goes on not always easy to find, not always easy to stop 

3.Discriminating Discounting.

This is a really odd kind form of discounting because in this instance you discriminate against your good clients that pay you full price for their services and they visit regularly. While other clients that only have some of the salons services and visit irregularly are discounted every single visit. You know the students, the senior citizens, the children and so on. You have a consistent policy across the board.

4 A Welcome or incentive discount.

Another one that I see a great deal of. Special opening offer 30% off any one service on first visit. What does this say? We are expensive.We over charge, but come in a for a one off cheap job!!! your new your exciting your professional your offering something new and exciting why cheapen this with an opening discount!!!  

                   Front of service friendly, efficient, professional, receptionist!


When you discount or undercharge where do you think this money come from?

It doesn‟t come from the money you would have paid for the salon rent, it doesn‟t come from the money you pay for your professional products and it certainly doesn‟t come off the wages you pay your team.

The discounted money comes out of your profit. That‟s the only place it can come from. And the profit is essentially what you‟re in business for, isn‟t it? The discount that‟s given to your clients is taken from the money needed to grow your. If you feel that you need to appeal to all markets and so wallets then this is why or when you have a structure of fee’s based on experience.

An example of this that works well would be.

A newly qualified stylist might get all the students Why? Well one newly qualified the charges might be more affordable to a student, students have friends , students will not always be students. The goal being build up trust respect grow together as one gains more experience the fee’s go up as the student becomes qualified she they can afford a little more.win win no discount!

Make you staff aware that when discounting they are not only reducing their fee so their commission but they are giving away your profits.  The profit you need to grow and support your business.

                               A happy client happy with look happy with the service happy to pay!

I have started working with Karen and David and their team at salon success. It’s a relationship we have been building for well over a year now one built on mutual respect and trust.  The support material they have and offer is first class and comes from. Salon knowledge and professional experience gained from years in our industry.

For me  life is a journey one of learning and growing an adventure. To fully understand the ‘Salon success’ Philosophy and program. I have for the last three weeks embarked on being a member of the online line business support and mentoring program. 

This has involved committing to actively using both reading material, listening to the audio support material. All supplied and doing the suggested exercises eye opening even to me a seasoned professional. it’s easy to read and listen to but guess what. Like every thing the work has to be done to succeed so it’s a challenge. Worth while yes it has been. It motivated me to write this !!!

This is what has inspired me to talk about Salon success and the KarenDavid support program.    

for more information go to.

karen david .com                               


Much of what i write and indeed what Karen and David at salon success talk about is common sense and yet it so easily gets lots or forgotten about.We all need little reminders from time to time some of my suggestions might sound harsh even uncaring not the case.

I love this profession and industry and indeed respect greatly all the clients i have worked with over the years some who still remain friends however much distance is between us. That respect is built on me offering sound honest advise caring and charging a fair price for my time and skill.

If it’s built on being cheap affordable or discounted then it will fail as a relationship.

Past business how it worked without discounting ! value quality skill service! 

I used to work doing education on the road a great deal but i also had for down time a home based salon it was a great business specialising in colour and colour correction. I charged an hourly rate occasionally a new recommended client would book for an a consultation prior to booking an appointment. this was how i worked.

Moving on hourly rate and not having the huge running cost of a traditional salon made what i did great value for client kept me fully booked weeks in advance.

However if a client ever said i was recommended  to you by ****** she said you great really know your stuff and your sound so much cheaper than the salons in town!! Hum I would say really thank you for coming but this is not going to work for me! If your only hear because it sounds cheap then i’m not the guy for you!!  I built up a business and a reputation of on not being cheap! it works it really works.  

Mike B2MR:    


 

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