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Category Archives: Home based salon business

Hairdressing education and sales:


Welcome to B2MR BACK2MYROOTS!

http://www.back2myroots.co.uk/

Regular postings of fresh new topic’s.

                                       Sales or sharing?

A place to share thoughts review hair colour and products.

This topic is worthy of both discussion thought  and comment for it effects each and every one involved in the Hairdressing Industry.

Having Spent a number of years involved in Sales and education or is it? Education and sales: It’s so hard to know for one supports the other. [ chicken and egg what comes first] One side sales drives the education machine funding allowing technicians and educators into salons to share and demonstrate. On the other hand without the support of good education the sales go flat. Salons. Stylist lose interest, use products incorrectly getting bad results blaming the product! It is my view. That if you really trust and have belief in a product it will sell it self. If your educated a product how and why it works. If you have a passion for it, it’s easy to talk about it sells it self.

Why so much pressure on sales why fear education?

In salons many stylist hate education up dates. They look at educators as know it all’s They attempt to put then down show them up  in some cases resent them Why ?  FEAR!

Most salons change colour lines because of dissatisfaction with the product. If it does not perform well in reality the fault is with the stylist technician. But hey! It’s always easier to blame a product than take an honest look in the mirror! Tuff harsh words but true. I don’t know how many salons I’ve visited that so need education support but the staff the manager will not allow it. I also think that many sales representatives have very little respect for what a good passionate educator can do.product knowledge classes or in house training vents can make such a difference to a salon.

Why because they fear letting any one see that they don’t know everything! who does? The fact is Sales are Sales. Education is just educating. On how to correctly use and get the best out of the product that sharing knowledge giving support to the salon to the sales person to the staff this can only serve to improve. Standards. Skill. Knowledge. Why all the problems? Ego, Insecurity, Fear? or just an un-daunting need for control!  All things that are rife in society but for some reason really run rampant in the Hair beauty industry.

We have salon managers and owners who fear educating there staff to much. We have staff who hate to admit they have an issues or don’t understand. Will not admit that they want or need more education, skill and knowledge. We have professional Colour companies who market them selves with being professional. But flood the market with home colour kits. With little or no care for the effect on the high street salon The stylist trying to make a living build up a clientele not to mention the damage long term use can do from use of home colour.Building  passionate committed team that works together an want education is key to success.

Colour Companies that offer education to some to degree but maybe not fully transparent when it comes to formulation ! Maybe not totally honest about all the chemistry of any given product need to know bases! misleading. We have schools Colleges, Academy’s. All offering a level of training but! How qualified? How up to date are those trainers? How much do they really care? How skilled are they? How current are they? How they look! How professional are they/

We have young people coming into the industry with a false idea of how successful they can be. How much there is to learn. How long it takes to be a success. We have Stylist who reach a level of qualification and then sit back knowing everything knowing nothing? Why is this? so many skills to learn so many tools to understand?

We have all these different governing bodies have you ever tried contacting them to ask for a meeting or some information? good luck with that one. Am I out spoken? Well maybe but it’s done it’s said to create discussion, to open up debate, to see who really cares! Not to be politically correct.We have to raise question sot find answers.

I have over the years worked with  many like minded passionate industry professional and they are all of the mind that things could be better standards raised, knowledge shared. education improved so what can we do how can we make a difference?

How can we encourage an exchange of knowledge and information. disclosing of product information in an open transparent manner.  One with sales teams working with and supporting education. Stylist who constantly want to up-date. Teachers trainers. Who really care how to encourage the young stylist to have higher standards, skill, who pride themselves in levels of Service and consultation. This is possible by net working sharing reaching out. We have so many mediums available to us  this is such a huge multifaceted Industry. It’s exciting vibrant. It’s constantly growing, changing evolving, whilst at the same time standing still.

The Linked in professional hairdressing net working group is established in the hopes of attracting like minded people to join share and debate.

Many thanks Mike B2MR

My Blog and all links can be accessed via my web site.

http://www.back2myroots.co.uk/

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Your Salon your dream your vision.Your challenge!


Back2myroots : A place to share thoughts and grow idea’s. B2MR

Thinking of starting that dream salon? It can be a huge challenge it could be a nightmare? These are very challenging times a global shift in the way all business is carried out has taken place and  is still taking place. The hair industry has not been immune to this. No exemption card clients demanding better deals many different brands of home hair dye. Professional colour is not the only option.

Is it the right time to open salon go it alone?

Lets assume that your a qualified successful stylist. One that has been in the industry to have a good idea of how things work. Lets assume that you have worked for a long enough period to establish your self as a stylist and have a strong following of loyal clients.

Now let’s assume that you have worked for other people for long enough. You want to start your own business you want to do things your way. You know you can do things better use your experience  and  knowledge to be a success and offer your clients some thing new and different.

Sounds great ha? I think this is the normal path of progress for most hairdressers. We reach appoint where we start to question the way things are done in the salon they are involved in. We think the owner is taking to much of the pie! We know we could do a better job we have a vision. We have a great following of clients. We know our business. We understand our clients, how hard can it be? I think much tufter than many think!

Without dwelling in the past a number of years ago I went through this very scenario. I had out grown the salon i was involved. I say involved in because I had work amy way up and was a director and share holder. Sound good ha. Well it was not enough! Why ? Because i felt i was the busiest in the salon and yet felt i did not have a voice! Was this the case or is the grass just always greener else where! Or is was this just Ego!! I don’t regrets ever but do some times reflect on what might have been if i had made other choices.

It was time to go it alone:

I sold my shares back to my partners used this money to buy a lease. I purchased an existing salon old fashioned shampoo and set joint. I closed it for 2 weeks gutted it with the help of family and friends re opened as trendy up market salon. [not one pictured] My clients all followed the location was great and this is key. In this instance i chose a location that was where all my clients were moving to. Easy parking great location they were happy to pay the same prices that i charged in Chelsea. I had a vision and a goal i was very motivated, I had something to prove to my self and others i could be a success. It worked really well .Why? Because i was in the right place at the right time. This salon attracted other start up salons they tried to do the same thing as more and more sprang up as the area developed. I noticed the odd one failing within a short time. Why? Any market can only sustain so much. What they were creating was on longer new or different, saturation point! I sold this salon within 2 years and made a huge profit the guy who bought went bust with 1 year. What you don’t need is an empty salon!

Why am I telling you this? As a warning think things through. Do your home work. The world we live in has made a huge global shift in the way business is done. Clients needs and wants have changed old business models no longer work. These are challenging times. Would i do it again now . No i would not to much risk i would find a different way of making my dream my vision work! Having a vision and a goal knowing how you might want you salon to run and look is so exciting. But really take the time to think it through. ASK YOUR SELF  what is it you really want? What is it you really want to achieve? My advise would be before leaving the salon you are established in, talk with the owner see if you can buy in. Invest in what already exists share your vision share your concerns discuss change. There is little or no risk in putting out feelers and it could save a great deal of headache in this very fragile economy.  Collaboration and innovative thinking. Having a vision and goals we should all have making them a reality takes a lot of planning forward thinking and soul searching honesty about commitment and risk. You need to work with talented motivated vision sharing stylist’s a team. Think your already part of a team why not just adjust the balance of things.

I decided to write this because not to put any one off but as a warning that it takes huge amount of work and commitment with no guarantees. I read so many comments by people struggling to make end meet trying to attract business. Thinking that discounting is the only way forward disillusioned by the industry and what it takes to get ahead. you might end up on your own struggling with being alone!

I exchange e-mails with people who have started businesses and know find themselves struggling to succeed asking what will it take.  Vision, commitment, willingness to change and adapt, loyal clientele, a team that shares your vision, Capital to support you through the challenges that lie ahead. For it’s not all smooth sailing.

To succeed you need to. Specialise stand out be different. Be highly skilled and knowledgeable in all aspects of our industry or make sure you have a good team of skilled adviser around you. do your home work be honest with your self about what you really want! What risks are you prepared to take ?????? need help contact me.

Mike B2MR

http://www.karendavidintl.com/ and salon success.

 

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Changes challenges improvements. In the salon.


BACK2MYROOTS B2MR:

Created as a source of advise education knowledge skill experience a place to share thoughts post comments and idea’s on matters relating to hair colouring skill and techniques and anything industry related.

Yesterday: I had a nasty shock and maybe  a timely wake up call. My web site and blog were flagged and frozen by ‘word press’ they took my site down for violation of regulations. as it turn doug this was a error cause by a flagged spam auto cut off at ‘word press’. Very efficient but freak due out.Time to take some action. to this end in the coming days I will be switching form WordPress.com. to Word press.org account. This will allow more freedom for links and promotion with other professional bodies.

I have over the last year or so worked really hard on both the content material on my site, net working and connecting.With other passionate industry professional it has been a very interesting and rewarding journey.In the course of this learning adventure. I have had the good fortune to connect with Karen and David Lynch owners of Karen David International. ‘Salon success’  http://www.karendavidintl.com/.karen and David through Salon Success run and operate a salon business support program. Offering access to a great deal of support material in many forms PDF audio Cd download live webinar events and publications. All designed to challenge you to grow and develop  a bigger and better business. Addressing all the issues that can and do arise in the hair and beauty industry when running a salon or spa. From stock to staffing to client retention and consultation, service and so much more!

In the course of our relationship building developing trust a mutual respect Karen and David invited me to try out their material and take part in the program. For the past month I have put my self through the program. Taking part in the webinar, listening to the audio provided reading the pdf download material, and doing the wok suggested and required. Challenging very questioning but i can now say this program is put together out of passion and real life experience. All of it is presented in way that we as salon owner and stylists can understand It’s a real must to at lest explore if your wanting to grown develop and expand your salon and may address some of those issues that are holding you back.

I’m very please to announce that Karen and David have offered to me the opportunity to sure this for the first time in the UK and the links will soon be able to everyone to research the products and support material. I will also have links to the sight for purchase and ordering directly from them. My reason for taking up on this offer with Karen and David is simple they have the same commitment to standards of education and training. To sharing a message and helping salon owners and stylists reach to higher level. Most of what i produce is technical Karen and Davids material is hands on practical help for you and your business a perfect match.

                                        Who are Karen and David Lynch?

Karen and David the real people behind Salon success and it’s innovative support and education program.

Their Story:

Our first salon was in New Zealand – a town with a small population and a huge amount of competition all vying for the same few clients!  My husband David and I had thrown in our full time jobs and bought a salon. We had two young kids, it was our only form of income, it had to work! Over the next few years, I worked in the salons (Hair and Beauty Therapy) and David did all the office work. Well I can tell you we had some hard years, but with the right team in place we finally got some great results. So great in fact we were recognised by Wella and asked to go on the road to tell our ‘success story’.

That was almost 7 years ago now and we were amazed at how much help the industry needed to get what they truly deserved.  From that moment on – we’ve been on a mission! We’ve since been referred to as ‘The Dr Phil of Hair and Beauty’, as we’ve traveled the world inspiring, educating, and motivating hairstylists and therapists by delivering more than 210 seminars on Salon Management, Staff motivation, Growing profit, Increasing retail sales, Client service, the list goes on… But the real big thing we’ve done (and are still doing) to help the industry is this…

We’re creating a whole range of training products to help salon teams increase their sales and level of service and salon owners get more from their business. Having had our own successful award winning salons, we’ve ‘walked the talk’. We know the unique issues that confront salons every day – because we’ve been there! So we created state-of-the-art training DVD programs (that have found great success worldwide) plus CD programs, e-books, forms, systems.. and now my book! And in case you’re wondering…yes I’ve started the next book!!

Now with KarenDavid offices in New Zealand and Australia, our main focus is to create affordable products for salons worldwide… so you can achieve the salon and career you truly deserve! When Karen first sent me the book Double your salon sales.I had no idea what sort of a read it would be how useful what was it’s message? It pushes buttons it provokes thought it sets up challenges. having read it here is my review.

Before our relationship really started Karen offered to send me her book’ Double your salon sales’ she did not send one she sent me a box of them to distribute and get feed back on.I now feel very honoured to call both Karen and David friends. This is such an exciting opportunity to share and offer to any one in our profession and industry away forward not a quick fix a challenge a journey of self discovery. Covering every aspect of the salon and the relationship we have with our clients.

Testimonial re Double Your Salon Success:

In writing Double Your Salon Succes, Karen Lynch shows she has a true understanding of the hairdressing world. She reveals the very essence of what makes for success by identifying the combination of service, consultation and sales that are needed to grow and be current. This book encapsulates so much of what we as stylists forget or take for granted. As Karen shares with us Pamela and Skye’s journey, she takes us on a roller coaster ride from start to finish. She reveals their struggle to make their dream a reality which is at times frustrating and emotionally upsetting and at other times exhilarating. As we read, we think “hey, that could be me; that is so right; what a great idea.” From start to finish, this book is a thought provoking and entertaining read that will leave you wanting to take the challenge to walk a new path to success.

Mike Vallance

Links to the material discussed wil be up very soon and i hope that it’s as rewarding and exciting and as challenging to you all as i have found it. A wise man once said ‘to promote a product you have to believe in it “this is one such product and tool and i look forward to string it with you all.

Mike B2MR

 

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