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Category Archives: salon retail sales

The hair salon: Honesty with clients relationships formed


Welcome to BACK2MYROOTS B2MR: 

 Regular postings of fresh new topic’s.

A place to share thoughts post comments and idea’s on matters relating to hair colouring skill and techniques and anything industry related.

copy right pending

How do we respond to the issue’s and demands that face us in todays salon?

In todays economy? How do we get that edge? How can we compete and attract new business and indeed retain our existing client base? Should we discount? If so how? If yes why? Should a long term client expect special treatment? A deal?

It’s is my view that if we are doing our job properly we should not have to discount. What is properly?  Service. Attentiveness.Skill .Professional and honest advise. Knowledge.Creativity.Passion. If you go to the dentist every 6 months do they offer discount for their service? I think not.

We need to cherish our clients outstanding service consultation genuine caring.

For me as a stylist giving back would be working with community to help raise awareness on certain issues, Charity work fund raising. Making a difference improving things for many. Not just giving out the odd discount to make someone feel extra special!  Check out raising funds locally for cancer relief. Your local addiction centre. Maybe a children’s charity, Aids research, choose a cause that works for you and your staff support it as a team and as a business. When asked for a discount you can say ‘sorry rather than discount we support our given charity’

How many new clients come through our door only to leave never to be seen again?                                                                                                                 

Maybe instead of constantly trying to attract new business we should concentrate on the business we have. It is a fact that over 25% of clients that visit a salon never return.Why is this? Be honest time to look in the mirror ! have we let things in salon slide? Are we paying attention to our clients need wants expectations? Does the salon represent who your are what you do? Does it all come together to make a statement?

‘Welcome we are open for business how can we help you’ 

Looking into the topic of Service that ultimate salon experience:

This by definition is a total package of pampering making our clients feel very special affording a very unique standard of service this can be the environment created the atmosphere furnishing image all key to this experience. This being said we must not detract from importance education knowledge and communication all the tools required for the ultimate consultation. In so many cases the consultation is either very short rushed none caring uninformative.

It does not matter how much time energy and money are committed to the visual the comfort level the service the overall  experience if the  package is not supported by honest caring hands on service from a knowledgeable stylist.The consultation should be your time to shine but it’s also your time to connect with your client  make them feel at ease discover the issues the history of the their hair what brings them to you.

Taking a journey together:
Discover what you can do for them how you can take a journey together to reach their desired goals discuss condition, image, look find out what makes your client comfortable putting people at ease yet taking control comes with experience assure them that everything is possible it just takes time patients and a game plan.I read one comment that suggested turn the conversation to what they client needs and wants! How can we do this if we do not take the time to discover who they are and what those needs and wants might be!

We have to take the time to ask all the right questions and listen to the response. It is not about us or what we think is needed it is up to us to discover unlock those inner needs. The skill is patients and asking the right questions. It is my experience that women do know what they want sometimes by finding out what they don’t want we get an idea of a direction to move toward. The skills we need go far beyond those of just wanting to do hair. To truly succeed we need to be skilled and versed in so many fields communication public and human relations.

I also think that it’s very important to touch on the topic of boundaries we cannot please every client we cannot take the same journey with everyone. Sometimes after a consultation we just know that this is not going to be a fit have the courage to say you don’t think this will work trust me when I say you get more respect and it will not effect your business to have clear and defined boundaries.

In some cases it’s all about the deal. If the deal is the expectation of discount maybe this is not who you want to work with. Making some one feel special and look great offering sound advise solving hair issues is the business we are in. If it takes a discount to make someone feel wanted and special. Then maybe they need to find a discount chain.For the chances are they will never be happy with their hair or the salon or stylist! It is not failure to not get involved it is failure to let your EGO say i can deal with this rather than admitting it’s not a fit and adviser maybe a different stylist or salon.

Lets take a look into our make believe salon: Have that consultation together. This could be you the stylist or you the client!

It could be any where any town on any high street maybe as you read you will think hey that’s me that’s us.

I’m booked into a local salon having been recommended by a friend that the stylist here was very attentive very talented offered excellent service. I’m excited a new stylist a new vision a new look! My friend had been on a Saturday and said the place was very busy another good indication or so we like to think . I work Saturdays Tuesday is my day off My appointment booked  i arrive a little before my appointment I hate being late. It’s 10am as I enter the salon a young lady look up from the reception desk she is on the phone smiles and indicates i should take a seat. It’s early i know but the places is empty!

The receptionist look up having finished on the phone and says can I help you I inform her who I am and that I have an appointment with [ stylist ] she looks at the book vague look on her face then says oh sorry she is not in today I have booked you with [new stylist] not the one recommended, Oh that’s a shame I was recommended oh they never work Tuesdays hum! so why was I not told this when I made the appointment instant unease.Two very young looking stylist appear from the back of the salon talking with each other as they get nearer to the reception i am introduced to one of them as your next client [ warning lights are going off]

This young person takes me to a chair stops chewing her gum long enough to introduce her self to me and say what are we doing  for you today all the time talking to me in the mirror looking at her self.

Time to leave  !!

Are you laughing yet of course this is not you! is it? Trust me it happens all the time and then stylist wonder why they loose business and clients. Yes maybe a bit extreme but i have seen this situation many times. What should this experience for our client be this person who we want to build a relationship with this person the we hope will recommend us and the salon for the service and skill we provide and offer.

The Service the consultation and linked they are both key to success.

From the moment a client enters into a salon the experience begins those first impressions the look the feel of the place the atmosphere.

That first greeting that welcome normally receptionist or a salon staff member who job is to meet and greet. This is a hugely important role if given this role, don’t turn it down it’s a way to hone your people skill.

With new clients some salon will have a questionnaire this is great for both stylist and client it show the salon cares it puts the client at ease whilst waiting for her appointment maybe whilst having a coffee or tea.

From a stylist point of view it gives us back ground information so we can ask the right questions during our consultation without information. How can we give sound advise. Once this has been filled out as a stylist i think it’s important to come a meet your client introduce your self to the client you should already know your clients name this should be on your personal day agenda sheet.

Yes a list of clients for the day].

The service they are hoping for and weather they are new or return or recommend clients. I say hoping for because with out having a consultation all the facts how can we decide what is possible !! we cannot.

Trust me when i say i have seen many stylist work out their days take before the day starts. I have worked with one stylist  who would get into work look at the day sheet and get all the tubes of colour out for that day putting them aside, how could you possible know what a client wants in advance of them of talking with them. How boring ! well this stylist was really very boring personality of a  dead fly!!!

Back to the plot 

First impression count how you look and present your self says who you are its all about the image you project your dress hair makeup! that look that says this is me! what can i do for you? We have introduced our self walked our client though to our work station this area is representative to who you are how you work , untidy dirty chaos does not work! With the clip board on your lap sit next to your client  eye level eye contact remember you have some information to hand so use it. Not what are we doing today !

‘How about’

I see from the information you have kindly filled you you had a hair cut 6 weeks ago  how has that been working out for you. How manageable have you found it as it’s grown out. when that leads into what brings you here today how can i help all leading  open ended questions. This now leaves the door open for easy conversation you have relaxed your client you are starting to build trust.

Personal routine, products used, if chemical service has been carried out on the hair even if not being re done on this occasion it still needs to be touched on for future booking and for advice and comment. Never ever put a colour chart on a clients lap and say what colour do you want today it’s our job as professionals to advise on colour that can work and look stunning. Having established History and indeed wish list we can move on the recommendations.

Style. Look Length. Colour. Products. Styling tips. Maintenance be honest.I like to refer to a relationship as taking a journey together that with patients honesty open the doors to endless possibilities.In closing having a fully booked day is what most stylist long for consistently busy, but consider when fully booked or over booked we lose clients ! Why however good we are the standard of service drops.

Don’t take short cuts, keep clients waiting, you sacrifice your standards for a few extra £££ or $$$$. If you do this and you do more damage than good a dissatisfied client will go else where taking her friends with her! it’s

Service. Reliability. Service consultation. Service. Skill. Oh! Did I mention          

                                             More Service!!! 

It’s not. Discount to buy a relationship buy a client! Salon and business: Support help advise.

Mike B2MR

http://www.back2myroots.co.uk/

If you need a little help advise a little one one time maybe you feel you would like your team to step things up need help i’m just a phone call or e-mail away.

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Salon discounting is it good for business?


Back2myroots : A place to share thoughts and grow idea’s. B2MR

                         Salon Discounting is it good for business?

                                                Does it pay?

How much discounting goes on in your salon?  Have you ever considered what this might be costing you and your business?  Be honest! The answers is a lot!

How this happens.

How does this discount come about. Stylist like to reward their clients make them feel special,but at who’s expense?. This happens all to often in fact i have been guilty of it when work in a salon it’s such a easy trap to fall into.

A regular client comes in for a full head of foils. You like and enjoy time spent with this client. maybe she tips well? When the service if done and it’s time to pay you say ‘I have just charged you for a half head today’ Da! Why. She came to get her hair done. She expected great service. She expected a great job. Did you short change her with the foils? Did you rush her through? Then why give the discount, are you not worth your fee? Where do you draw the line?

Another great one is a client is have a tuff time money is tight, [well it is for us all]  but you feel sorry for her. After the service you say i’ve take £10.00 or $10.00 off your bill today hope things get better for you. A great gesture but what ever she is going through she chose to get her hair done she knew the cost.

Who’s money are you giving away by no charing the full amount? The salon’s yes certainly and your own as your commission will be less.

In both the above cases you are putting out messages . One price is subject to change if we or I so chose.

I know we over charge or are slightly expensive but i can be flexible!!! NO NO NO

What we need to see at the end of the day good days work good days takings! It’s not me not being caring or understanding it’s business it’s drawing a line.If your a member of staff paid on commission your short changing your self and the salon. If your an owner what do you think this might be costing you weekly or monthly?

Making clients feel special is what we should be doing every day every visit. Doing an exceptional job each and every time. We are in the business of service we offer skill and expertise. We you don’t need to cheapen you self with discounts.

Consider both as management and indeed a staff team if you did not discount and put all the money aside, what could it be used for? In house training, going to an education event or seminar, new pice of equipment. Things that both you as owners or stylists team members can and will benefit from.

These newly learned skills or new equipment will in the end add to your skill level and improve the service you offer. Ultimately the client benefits.

 Hard nut to crack!    

This is a hard nut to crack in any salon. For owners when you have a staff meeting it may not go down very well. You might be thought of as being mean penny pinching. Stylist’s you have to think about the business side of this if it were your salon would you want hundreds of pounds or dollars a month just not coming into the business?

To end this starts with a group meeting draw aline no more as of now! If you have a receptionist then she will be key to stopping this. If not then careful monitoring of the day book the services being done and fee;s charged will be required, a little re education. You will notice a difference over avery short time it adds up!! Consider this when an existing client recommends you to a friend or work mate  do you want to be recommended for.

A. the great service and job done!

B. the great discount that the friend will now expect?

                                    Discounting is money floating away!

1. Discounting .

This is taking off either a pound or dollar value or a percentage of the clients service bill total. This is relatively easy to find and stop from happening.

2. Undercharging.

Often occurs when discounting is trying to be covered up. It can happen as full head of foils charged as half head or T section, Cut blow dry charged as wet cut, it goes on not always easy to find, not always easy to stop 

3.Discriminating Discounting.

This is a really odd kind form of discounting because in this instance you discriminate against your good clients that pay you full price for their services and they visit regularly. While other clients that only have some of the salons services and visit irregularly are discounted every single visit. You know the students, the senior citizens, the children and so on. You have a consistent policy across the board.

4 A Welcome or incentive discount.

Another one that I see a great deal of. Special opening offer 30% off any one service on first visit. What does this say? We are expensive.We over charge, but come in a for a one off cheap job!!! your new your exciting your professional your offering something new and exciting why cheapen this with an opening discount!!!  

                   Front of service friendly, efficient, professional, receptionist!


When you discount or undercharge where do you think this money come from?

It doesn‟t come from the money you would have paid for the salon rent, it doesn‟t come from the money you pay for your professional products and it certainly doesn‟t come off the wages you pay your team.

The discounted money comes out of your profit. That‟s the only place it can come from. And the profit is essentially what you‟re in business for, isn‟t it? The discount that‟s given to your clients is taken from the money needed to grow your. If you feel that you need to appeal to all markets and so wallets then this is why or when you have a structure of fee’s based on experience.

An example of this that works well would be.

A newly qualified stylist might get all the students Why? Well one newly qualified the charges might be more affordable to a student, students have friends , students will not always be students. The goal being build up trust respect grow together as one gains more experience the fee’s go up as the student becomes qualified she they can afford a little more.win win no discount!

Make you staff aware that when discounting they are not only reducing their fee so their commission but they are giving away your profits.  The profit you need to grow and support your business.

                               A happy client happy with look happy with the service happy to pay!

I have started working with Karen and David and their team at salon success. It’s a relationship we have been building for well over a year now one built on mutual respect and trust.  The support material they have and offer is first class and comes from. Salon knowledge and professional experience gained from years in our industry.

For me  life is a journey one of learning and growing an adventure. To fully understand the ‘Salon success’ Philosophy and program. I have for the last three weeks embarked on being a member of the online line business support and mentoring program. 

This has involved committing to actively using both reading material, listening to the audio support material. All supplied and doing the suggested exercises eye opening even to me a seasoned professional. it’s easy to read and listen to but guess what. Like every thing the work has to be done to succeed so it’s a challenge. Worth while yes it has been. It motivated me to write this !!!

This is what has inspired me to talk about Salon success and the KarenDavid support program.    

for more information go to.

karen david .com                               


Much of what i write and indeed what Karen and David at salon success talk about is common sense and yet it so easily gets lots or forgotten about.We all need little reminders from time to time some of my suggestions might sound harsh even uncaring not the case.

I love this profession and industry and indeed respect greatly all the clients i have worked with over the years some who still remain friends however much distance is between us. That respect is built on me offering sound honest advise caring and charging a fair price for my time and skill.

If it’s built on being cheap affordable or discounted then it will fail as a relationship.

Past business how it worked without discounting ! value quality skill service! 

I used to work doing education on the road a great deal but i also had for down time a home based salon it was a great business specialising in colour and colour correction. I charged an hourly rate occasionally a new recommended client would book for an a consultation prior to booking an appointment. this was how i worked.

Moving on hourly rate and not having the huge running cost of a traditional salon made what i did great value for client kept me fully booked weeks in advance.

However if a client ever said i was recommended  to you by ****** she said you great really know your stuff and your sound so much cheaper than the salons in town!! Hum I would say really thank you for coming but this is not going to work for me! If your only hear because it sounds cheap then i’m not the guy for you!!  I built up a business and a reputation of on not being cheap! it works it really works.  

Mike B2MR:    


 

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New year new look ready for blonde


Welcome to BACK2MYROOTS B2MR.

regular postings of fresh new topic’s http://www.back2myroots.co.uk/

It is my goal to create a platform that over time will become a place to share thoughts review hair colour and products.

New year perfect time to think Blonde

With the start of the new year, why not consider stepping things up a colour change or just re vamp to brighten than colour !

The perfect time to consider going blonde, having that sun kissed look whilst wishing for those long hot summer days.That natural looking bright holiday hair colour we long for to match that fun summer tan for that feel good look.

If you feel the need have the desire to brighten up your hair style with a fun new blonde look? Some blondes can be subtle honey or golden others well just full on blonde.

What works for you? what shade do you like?

It doesn’t matter how dark or light your natural hair color is or if you have dark or pale skin tone, there is always a shade of blonde hair to suit you.

Blonde is still the most popular hair color choice for most women! Of course if you have already coloured your hair then you will have to take this into consideration when thinking about a shade or discuss with your stylist whats possible.

Here are some fun ideas if you want to let that inner blonde out to play for a while. How about from red head to honey blonde!

If you have shoulder length hair in a brunette tone. Skip going for over-all blonde color. Instead apply some rich caramel highlights throughout your style, focusing on the crown and where the part lands. Your textured waves combined with the rich highlights will reflect the sunlight and create an eye-catching look. This will start you on the road to blonde with out over processing.

Long hair

If your long hair is damaged or dull, purchase a good color protecting shampoo and conditioner to use before, during and after you color your hair. Treating your damaged hair from roots to ends is an important factor in maintaining colored styles. For very long hair highlights are a better form of colour than an all over application and help prevent root-re growth issues,

Finding the right shade

Before you decide on a shade of blonde. Take into consideration your skin tone and eye color. Also consider your current hair color for it certainly plays a part in choices and possible out come of the new colour you are working towards

If you currently have bleached blonde hair, you may want to opt for a deeper, richer shade of blonde.This might require putting some pigment back into your hair if bleached very light. If your skin tone is very pale, you may want to keep your blonde shade a bit lighter.

Dark brunettes. A deep honey highlight throughout your style might be best, you are then working with your hairs natural pigment rather than fighting it, try to avoid bleaching as this just damages your hair.

Choose your colour carefully consider all your options. You may need to seek professional advise. Remember combining a fun new blonde hair color with a new cut can completely change the way you look and feel about yourself and the way others look and see you!

Layering colors

Applying a variety of blonde hair colors throughout your hair on various areas of layering creates a very striking and unique look. If you have a light brown base then highlights to lighten the top sections keeping your layers underneath dark this gives dimension and a great two tones look . This type of coloring looks particularly good on straight, medium-length hair with short or long fringe or bangs!

Formal up do with lots of colour and tone to create dimension and texture .

A few Examples of Blonde looks:

These are just a few thoughts and ideas for those interested in creating a new blonde hair color try to do something different and new with your blonde hair this season.Blonde hair in small or large doses is a good way to update your appearance and help lift your mood!

In the fall, autumn with a demi application we can go darker with out any ill effects or possibility of damage.

Mike B2MR

 

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Young talent training in hairdressing


Welcome to BACK2MYROOTS B2MR;  regular postings of fresh new topic’s

The future of our industry is new young talent they deserve the very best opportunities help advice and guidance. Yesterday I thought i was sharing  part of my experience with some young level 1 NVQ students  but no the exact opposite i was learning from them they were without knowing it giving to me. Opening my eyes to wants fears and aspirations. Giving in a look into the world and the challenges of these young people and the career they have chosen. I thank them all.

                         http://www.back2myroots.co.uk

Communication sharing service.

The hair Salon and stylists. We all know that the hair industry has many different bodies watching over it supervising it. It has a standard of training that dictate reaching certain levels of the prescribed government training standards these we know here in the UK as NVQ in other countries this differs. We have academies. We have trained teaching professionals, we have colleges and apprenticeship schemes. We have teams of dedicated professional training and supporting these young stylists. We have professional bodies such a HABIA and many dedicated professional educators and consultants.

We have a wealth of young people attracted to our industry. Today I had the pleasure and the opportunity to spend some time with a class of these young training stylists. They have high expectation. They are lead to believe that they can be very successful in some cases reach celebrity status. Sadly this is not always realistic so many young people have expectations but don’t always realise just how committed they have to be to reach the top or how long that journey may take.

Training and sharing with these youngsters is a reminder of how hard it is starting out having left school facing the world and the idea of training for a new career. Tuff we have to be supportive and honest ready to help and offer advice. we asked if they would volunteer for experience in a salon they were all committed and would swap time for opportunity. This raises the question salon owners why don’t you work with your local college give these young stylists a chance! who knows you might just have the next big talent to discover and it would be so rewarding.

This being said my question and one i hope to explore in the coming weeks is. Why do standards vary so much from salon to salon? Why is the skill level so varied? Why does so much badly done hair wonder the streets?

My goal is to go into some salons discuss and report on this. Share a true and real version of how stylist see their industry. what their expectations are.

When wondering around my local area. I often take time to look into the salon’s I pass. It’s a habit caused from many years in our industry and a natural inquisitiveness. The questions i always ask my self are as follows:

Is it inviting? Does it say hey worth a look? Does it have kerb appeal?  You see it’s all about image and first impression you only get to make that once. be that the salon appearance to the first impression we as stylist make.

For me the big no no’s are. Staff standing in and around reception, chatting amongst themselves. Standing out side the front door smoking !!! A window so full of products you cannot see in. In many cases if you have a window work station make sure. The person using the chair is projecting everything that says who you are,what you can do.It’s a stage.

Decor,Street appeal. Image to be totally honest, so many places look a little sad and little neglected. Sadly the staff look the same, Yes they go to work they do their job, But it’s just that a job. Staff all looking professional well dressed and up beat.this does not have to be a uniform. But a keen sense of style and professionalism should be expected and presented. We after all in the fashion business. We are what we present we are the product that is us!!

It should be so much more it’s time for some honest reflection it’s time to make some changes are you ready?

These changes can be in Image. Appearance both salon and staff. Attitude. Service. Consultation. Clients get excited by change and improvements. This leadership from owners managers will lead to staff becoming more involved and committed it can and should be a exciting time.

Staff be they trainee’s or long standing staff members should challenge them selves to look and be professional at all times. Remember that we are in the service industry. Challenge our selves stay current with products, both retail and for salon use.

                              It’s all about style Image

We work in fashion we create image. Project that when you get ready for work, You don’t go out partying on Friday night looking anything but your best, So why would you not apply the same attention to presentation of ones self when going to work?

It’s all about. Image that first impression.Be it salon or self. think as the work place as stage you are the star act that way!!! My spending a afternoon with level one students hungry to learn frustrated that the process can seem slow wanting to know everything be hands on. This creative minds to to be stimulated and yet given structure and order a firm foundation of skill and knowledge delivered in an honest manner.

I write this with thanks to the students for being patient attentive and yet opening my eyes to how daunting and challenging the journey they are on must seem.

More to be followed up on in the coming weeks! Mike B2MR

useful tool to help make those changes. A real gem of a read! see below.

http://www.doubleyoursalonsales.com/

 

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Mentoring support salon challenges.


Welcome to BACK2MYROOTS B2MR regular postings of fresh new topic’s                                         http://www.back2myroots.co.uk/

With the start of the new year and the challenges that can face us all in these challenging economic times.We all have to able to adapt.The challenges facing both owners and mangers is one of how to steer a salon and business through these unchatered waters. We have to as managers be like the conductor of a large orchestra are team our staff well rehearsed in the role they play but we have to be open and ready for change. like that well practiced orchestra ready to step things up change the temp.switch from that orchestral tempo to jazz ! All businesses and organisation must stay flexible ready to take advantage of new opportunity and challenges.

 Education. Mentoring. Support.

The tools are all available to us but in so many cases we don’t access them. Why is this?Are we really that perfect or is it that we don’t want to expose our weaknesses? Our worst enemy is our self. Admitting that help is needed. Raising a hand saying I don’t know! How do we protect our selves from exposing our weaknesses. Ego and Fear are our worst enemy we must put them aside seek out help, skill training, Education. So many program’s and tools are available to us. Not free but not expensive it’s investing in one’s self it will give you the edge! Those tools and skills you need for success. What form does this help assistance come in? Well hands on teaching, sharing, techniques and skills. Support can come in the form of personal help from qualified skilled consultants and educators both key to spending time with listening to and learning from building up a relationship with.

Then there is the written Books, Education material. Be it new product information, maybe a new colour chart with an education section often not read and studied by stylists. They use the excuse! oh I’m hands on i like to use and feel the product! Back to those faithful friends fear and Ego. A mentor someone with an open mind with many years of experience who can share vision with you listen to you guide and advise help you to reach your goals. This can and will only work with an open mind honesty and willingness to listen do the work! Oh yes I forgot to mention none of this works unless you are committed to the tasking. Parting with some hard earned cash this show commitment. Being prepared to listen, take up the challenges. Do the work reap the rewards.

None of this is an instant fix. it a journey and an adventure built on honesty and trust the skill the experience that can be gained can be beyond your wildest dreams . The doors that can open. The opportunities that can arise. The direction your career can take are immense. The hairdressing Industry. Our chosen profession has so many career paths to choose from as a start sit down list how many different avenues could be open to you .

Such as:

Salon stylist.

Colour technician specialist in colour correction.

Educator for a colour company.

Stage work artistic team. Photographic work.

Cruise liner work.

College lecturing levels of NVQ. Salon sales,

Working for major hair colour company.

Consultant.

How much of a list can you write? Think about what your goals are? Now consider this with all the different mediums available to us Phone, Skype, Video, Internet. Help and advise it at your finger tips all you have to do is ask. Support is at hand weekly monthly updates, communication. Over the coming weeks it is my hope to be able to offer access to these types of tools, support, consultation,and mentoring assistance. All these are things that you can sign up for and get involved with. It has been my goal since I started this online work posting topic’s writing blogs. To be able to offer support provide the tools to inspire and raise the professional bar standards and image of our industry and profession.

I would like feed back comments thoughts on this topic. Mike B2MR

I can offer assistance and help with education technical skills information available via my web site http://www.back2myroots.co.uk/

The two links below. Offer access to both written material and online mentoring coaching support program.

http://www.doubleyoursalonsales.com/   http://thesalonsuccessclub.ning.com/

 

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Thoughts idea sharing. Tips tricks


Welcome to BACK2MYROOTS B2MR:

A place to share thoughts post comments and idea’s on matters relating to hair colouring skill and techniques and anything industry related.


TIPS AND TRICKS:

What does this mean exactly?

For me it’s sharing anything and everything. It’s not about short cuts or breaking rules! It’s sharing all those things that we learn and experience along the way. Those things that could save you from a pitfall or at least help you get out of one! Enables you to have all the tools needed required to get the job done.

What does it cover? Anything and everything. All that is us. All that make us. Stylist. Salon owners. Business owners. It covers skill knowledge, both technical and practical, life skills, people skills, business skills. 

None of us are perfect although some think they are! None of us know everything although some think they do. Some know more than others, I’m not talking qualifications I’m talking about experience those skills we have learned along the way.Thus allowing us to share what we have learned along the way. Experience, Knowledge. Life skills, Learning from our mistakes.

It is my opinion that however good we are. However much we know. What ever skills we have if we do not share it pass it on use it to encourage others then it’s all rather pointless. Hence my blogs, my sharing.my working with young talented  creative stylist’s.

To keep it to your self to have bragging rights to crow about how good you were are !! That’s all Ego and a waste of time. Giving back sharing is key to personal growth and greater success. knowledge is power.

With all the blogs and articles I post my one goal is to share both experience and skill and knowledge.

 

I have been so fortunate in all the hairdressing industry has afforded me. The experiences I have had. The opportunities I have had. Some of the amazing people I have met and had the good fortune to work with. Adventures still to have.


I would very much like an opportunity to share this with as many stylist as possible to encourage mentor to challenge them to push themselves. 

To salon owners to encourage them to work with staff and team members. To share and discuss what a salon is and should be. How to get the very best from your en-devours. How to offer the highest of standards of service skill to your clients. whilst increasing sales and client retention.Communication Consultation.

I had  a young stylist write to me today asking for advise. Having left college wanting to build up a clientele get busy. Yes as we all know it’s not easy it tales commitment and hard work, However i do feel that Salon owners and managers have to help the new stylist who is committed to working hard.

A guaranteed basic wage for a given period. Also a new stylist should be given all new clients to the salon for an agreed period. This shows both support and commitment. After agreed period the stylist should have proved a good client retention level and indeed added to it through recommendation.

If this is not the case the stylist has to take responsibility for both standard of work and service offered. Build a good solid clientele built on honesty trust skill knowledge and service. Mutual respect.

In these challenging economic times. Having a few skills, refusing to constantly assess honestly what skills need addressing and improving on. Reflection on how things are without taking any action on any thing that might need attention.This a very dangerous path to walk. With forward thinking passion drive motivation these can can be exciting and full of opportunity.

The salon is a place that is unique as are the people who work in it. As are the clients we attract. But the list of what a salon is. What it has to do to run smoothly is huge. It truly is quite a complex structure built of relationships ,honesty and trust.

What is the salon?

Appearance, atmosphere, Image, reputation,  staff, skill education, knowledge, people skill, passion, motivation, service, team players, dedicated. humility. sales through knowledge, respectful, caring.

Owners. Managers. Organisations. skills. Fair firm. Visionary. Sympathetic. Articulate. Service. People skills driven focused. Passion commitment. Knowledgeable . Skilled adviser. Respectful Caring.

Products: knowledge. Sales. Technical skills. On how to use products. Understand use and application.

These are all parts that together make a salon work and be successful can you tick them all off? Maybe most but a few need some attention. I think in most cases we would all be able to add to the list but also circle the need attention items. The million dollar question is Do you want to address those weaknesses? well do you! either as a salon owner or as an individual do you want to invest a little time and little money to reach new levels have higher standards reach new heights.

Tips and tricks is me offering to share with you all that I know and have experienced from. Salon ownership and management. To platform work. Education and sales. Artistic team member. Successful busy stylist. Communication skills. Consultation skills.Hands on technical skills from cutting to hair colour to updo’s what do you need help with. From one on one to small salon groups what are your needs.

My blogs and articles offer free information to help stylists of all levels improve challenge themselves and those around them.Contact me to start investing in your business your self your future. With my skill experience and knowledge and connection with other like minded professionals help is close at hand.

I can connect you with an online support program for you and your salon. What are your needs? What can we learn together. Can we take a journey of knowledge sharing and discovery what can we learn from each other what can we share? Working with students trainee’s young creative talent mentoring the stylist’s of tomorrow. This is what passion and being a professional in this industry is all about.

This article is designed for one thing to ask the question?

Are you ready for change? For the challenge. Want to grow ! can we share and learn from each other?

Mike B2MR

                                       http://www.back2myroots.co.uk/


                       

 

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Challenging times in the salon or opportunities to be had


Back2myroots : A place to share thoughts and grow idea’s. B2MR

In these hard economic times. Is it a challenging time to be in the hair salon and industry or are there Opportunities to be had?

Are these extra challenging times for salon owners and stylist’s? Is the manufacturing company the distributors making to much profit? Or have times changed and we as professionals need to face up to the challenges of our changing industry? Honestly look at and review the way we do business what we offer.

I do think that manufacturers have a responsibility to the industry and for maintaining a professional image. But we also have to be aware that development of products promotion costs and they like us are in business to make money and turn a profit.


Think about the number of handlers all adding their bit on from manufacturer to end consumer. We in the salon are not all saint’s some times the mark up is 100%  on retail products we only pay sales commission of say 10% Hum! is that fair ? To  both stylist or consumer? Would it be better to mark up less turn over more? Discounting retail products and indeed salon services does it work? Or does it just cheapen the   experience? I see so many salons offering cheap deals 30% first service or last minute walk in discounts why would you do this? There needs to be more consensus between salons rather than competing with each other on discounts.


Think about this shared recently by some one I greatly respect.

If all salons and staff offer great service and standard of work in essence is all the same quality then which one will a client go to if they are all the same?? What would you do? Remember all the same ! THE CHEAPEST OF COURSE.  why do this discount thing maintain standards and fee’s.

Let look at an example of mark up and handlers.

Think about that tube of hair colour pigment. Produced on Italy cost pennies, other ingredients pennies, putting into a tube pennies, packaging shipping tax so on. Manufacture mark up? Distributors mark up? Then we the salon get hold of it that 3oz tube of colour say for $10.00

Maybe if used mixed correctly 3 colour applications one tube at how much per colour say $40.00 = $120.00 My point is many salons are just as guilty not all. This time of year there are many deals to be had with products gift packs ect. Do those deals get passed onto clients as a christmas thank you for your custom? From the time of manufacturer to getting to the salon at least 3 and maybe up to 5 different companies and distributors have handles said product and put their mark up on it! just sharing a thought. Everything is relative hair products to some degree you get what you pay for to some it’s packaging. It’s image, smell, marketing. The end consumer our clients also drive this some like to pay more than others some even buy because they like the bottles in the bathroom.

It’s a contentious subject with more than one way of looking at it. I do agree that the manufacturers double dip all the time. Marketing themselves as the cavaliers working with and for the professional.Yet flooding the market with cheap shampoo and indeed nasty over the counter hair colour. But for years the hair industry has allowed the professional manufactures and indeed colour companies to set the rules. Celebrity endorsement certainly does not help this but it’s the face of business it’s the way thing work.We have to acknowledge this and change how we think what we do and how we offer our skill and service’s.

We have to be ready to weather the storms: How? think out side the box challenge your self embrace change!

These are hard economic times for everyone this is a global issues and not just in the hair industry.However I also maintain that a culture of blame and pointing the finger  exists at the moment for it’s far  easier to attribute blame than do some honest sole searching about. What we do and charge. I still think clients can and do pay for exceptional service from knowledgeable skilled professional.What they will not do is settle for second rate service from unskilled professionals.

We must have an eye on the  big picture that being bigger than a quick buck or up sale of any given service.  Consultation, communication, informed skill.

A trip to a salon should be an experience worth talking about from start to finish. Many salons lose clients after the first visit why ! Because the client did not feel special and did not feel it was value for money! Now who can we or should we blame? I’m not every one every thing is totally wrong but we need all of us to take responsibility for our selves our actions be willing to make and accept change.


As very wise industry professional and  speaker educator. Pointed something out in a webinar recently on this very subject. A very talented knowledgeable lady called Karen.

The boom years. Those crazy years of pre christmas salon madness are a distant memory a thing of the past. Those booked from October to Christmas doing colour. selling product making a great profit. I was part of that now era! It’s past. wake up ! We have to work at our business cherish our clients their custom and the relationships we build with them.  For some of us seasoned in this industry as am I maybe a great challenge. But you know we have to be prepared and able to change embrace change work and do things differently.

This industry is for many still very rewarding and lots of very successful stylist and owners still make a very good living from it.
To all I say this .Negativity is very destructive and it’s alive and well and at work in the world today.Don’t become part of that world and culture
Challenge your self and your staff listen to your clients ask them what they want to see !! embrace the challenges and work to make the changes take control of your business and your life.

Work with you staff to offer the very best of service make it personal to each and every client, deliver an experience that they will talk about with others!

I hear so many businesses complaining about lack of new business or walk in clients.they get opportunity for exposure through things like Groupon then complain they made no money form it!

Groupon gives you a platform for exposure of your business how make the most of the new influx of clients is up to you the salon and staff.

Case point

I think that the concept of Groupon is a good way of attracting new clients.Recently my daughter purchased a facial at a local spa where she lives through a groupon offer.It’s quite an exclusive looking  place so she had alway been put off but the thought of high price’s.

She was pleasantly surprised when she went the service was out standing she thought that the prices were fair and reflected the standard of service the experience. She has not only been back a few times for other services she has recommended  to a number of her friends who have all loved it  .My point being one coupon netted maybe 6 or7 or seven potential good long term new client’s who also have connections.

It’s the coupon’s that will get the clients through the door the question is are you doing enough to keep them coming back for more? Most salon’s experience is that over 25% of first time new clients to the salon do not return. That is a huge amount of lost business what are they doing wrong? What are we doing wrong?

Enjoy the festive season .Mike B2MR


 

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