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Hair salon influences and change


Back2myroots : A place to share thoughts and grow idea’s. B2MR

The hair Industry is multi dynamic in it’s many branches that come together under the heading.

‘Hair industry’

From: The salon to manufacturing from manufacturing to education skill training, personal development. Career path and challenges.

Educator, artistic team member, platform artist, salon owner, manager, freelance/chair or booth renter. distributor or sales representative.

Change happens it’s constant from the products that are available to us. This new must have technology  we have to have. However we also need to question how and why they work understand any side effects Are they safe ! We must be educated on these products feel confident they are safe for us and our clients.

What dives the invention and investment into research of new product technology? Is it sales and profit yes of course. First and foremost it’s driven by Media demand from promotion and advertising. Now with the internet with the tablet with the android more than ever, clients can see it see instantly the results see the look they are hooked they want it!

Of course it’s our job to deliver but it’s also our professional duty to be the moral compass. We have to have the knowledge and the skill to inform advise and educate our clients on the products it’s pro’s and con’s for there will always be both!

Influences.

This economy this global shift has been a wake up call to any one in business and we in the hair industry are not and have not been immune to this. The seasonal spikes that we could rely on no longer exist that Christmas rush that spring make over that pre holiday do!

Staying in touch with discussion groups and forums shows me that many salons are struggling, many are looking for a way to turn things around. Many are relying to discounting, some are taking short cuts maybe compromising on product quality. Just treading water trying to survive.

We all need to take a deep breath evaluate where we are what we want. Re visits those goals that vision and re focus. We have to embrace new technology. We have to collaborate more with staff or team members. Learn to use the power of the media social net works collaborate with staff to promote the salon it’s services in a positive way.

Be strong enough to seek out professional help and advise. Maybe we need to think of this shift as a new beginning, a time for reinvention, a time to revaluate and start with over with a new rekindled energy and out look, Change and indeed challenges can and do seem so daunting because it forces us to look at things in different light encourages us to think out the the box.

We can all make difference in so many ways. Start with that vision build your team have an ongoing in house training program. Develop your team have apprentices train then share your skills investing them they are the future become the teachers develop your an their future, use the colleges for the theory for you trainees to get certified work with the colleges and collaborate on training for they certainly don’t have all the answers they need also to adapt to the industry changes and salon demands.

Work to develop these young enthusiastic creative stylists grow with them, grow develop and learn together.

Products source what works for you both for salon use and retail don’t carry to much stock. Address the skills and passions of each and every salon member, encourage courses and extra training both in salon and external. work with your manufacturer and supplier on education up date and in houses training events. . The salon as a whole has to have the highest standards of training and expertise, individually encourage  specialisation become unique a destination location a place of excellence in even field. The palace that is talked about a place that people want to be associated with. Community involvement, be it linked to the gym healthy centre or supporting local events collaboration innovative thinking.

How do we get beyond thinking of ‘clients as one time walk in’s’ and consider them as long term potentials?

When will we start to consider all those clients who ‘come once never to return’ ! Those lost opportunities to make a first and last impression. When will we take the time to think. ‘In fixing someone else’s mistakes’ will it could it cost me potential ‘Clients’. Part of this new thinking is. ‘We are in the service industry’. ‘We are not in the server industry’. Professional boundaries and mutual respect must exist. The client is not always right neither are we balance and being open to change and the unexpected and dealing with and addressing issues solving problems.

That first impression the personal image we present. How we communicate and articulate our suggestions the art of listening. Being a professional in your field of expertise thus giving sound advise. Executing and delivering the service advise in highly skilled professional way with the highest expertise and skill offering a wonderful experience. Charging for your time and expertise. No discounting. No little bit off at the cash register. Being paid for a job well done. This is what a client expects and wants nothing more nothing less. Discounting could suggest that ‘you did not do your job as well as you could have’. ‘It will be better next time’. ‘Thank you for letting me try’. ‘Sorry i could have tried harder’. Do any of these a good message? a message of professional confidence and assertiveness.

Yes things have changed they will continue to change to challenge us so we have to learn to embrace adapt and be ready so that we can keep up with the every changing demands and wants that our industry dictates as it grows and developed. We all have the strength to do this .We can also connect with other professional share experience seek advise offer advise competition is not always a good thing  it can become so distractive and negative both within the salon and  if competing with business around you. Discounting is competition sadly it’s not he who gives the biggest discount who wins.

We all have new technology new products new tools. Constantly changing techniques and demands to sill levels. We have an industry in a state of flux. We have change and challenges to face. We have social media devices and we all have to embrace all the changes and the challenges they pose. Exciting times is the only way to look at it.

Mike B2MR

 

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challenges and change in the hair industry .


Back2myroots : A place to share thoughts and grow idea’s. B2MR

              Is there need for change in our industry? 

                                  ‘If so’

                How can this change happen?

Sadly although it can happen by itself when this happens it’s not normally good and positive change. It’s a change that happens slowly over time normally caused by neglect and complacency.

Rather than point out areas that need to change or be addressed i think it better to look at the big picture and how positive on going change can and will impact our industry. Not every one is open to change some might even be dead against it but it happens with or without some guidance and direction when this happens it can become quiet chaotic and seem very random and uncoordinated.

The hair industry has so many facets that it becomes quite hard to think about it as a whole I think of it more as many smaller units that are all linked under one umbrella ‘our industry’.

From Salon ownership.To Distributor.To Manufacturing. These might be considered the three main arms with other avenues leading off and yet connected within the industry.

This might be Stylists. Training education. Product knowledge. Product education. Platform work Product promotion. This would then break down again into others area. Colleges.Academy. Salon training. Product educator Sales person. Artistic team member and so on. Many avenues to many to split them up.

What has changed over the years? Certainly government involvement in standards and levels of training by the setting up of training standard bodies creating over legislation has this been for the better good of the industry? For both the standards and indeed for the types attracted into the profession? Are the right people steering controlling and setting mandates for our industry?

The number of colleges and academy’s. The standards they teach  the number of students they produce qualified each year. Is it now just a business and  way to control unemployment numbers? Should they work more closely with the industry at grass roots levels the salon and business owner the end consumer of the trainee’s.The industry expected to employ these constantly growing number of newly qualified professionals.

Manufacturers the products they produce, they way they market them. Do they respect our industry or dictate to it? Should they be more transparent about the products they expect us to use and promote. The salon business. Is on longer seasonal. The demands from stylist are different. The way we can connect with our clients is different. what clients demand is constantly changing. The age of expected discounting is consuming many salon and spa owners.

I do not have al the answers to the points raised but i do know that over the years we have allowed these changes to influence our industry. These changes some good some not so good now effect and influence our profession greatly. Judging by the number of industry professional voicing opinion globally on various professional group forums the need and want for change is growing. Build up a Linkedin professional profile join a some groups become active.One such group ‘professional hairdresser knowledge networking group’

There are many passionate motivated professional who work tirelessly to try and raise awareness and have a voice. Every salon every spa has the power to make change happen. How. By starting in your own salon with staff and owner collaboration with innovative thinking. By taking action start to think about and discuss the things your ant to change have a vision and work towards it salon owners stop competing with each other by our discounting each other you are hurting your selves some time competition is not healthy it’s distractive and negative.

Start in salon training develop your team have high standards start hold the manufactures accountable for the products they expect us to use. Join discussion groups share your voice have opinion.When things are not acceptable say so communicate openly with staff. learn and understand how to use social net working and multi media to your advantage. Encourage personal development as well as salon and team development. Take back control of your business and so a little bit of our industry by being educated skilled and professional. Being informed having knowledge is power having opinion and sharing views is powerful.

Finally the internet and the information available we cannot trust everything that is posted to be totally true we owe it to our sleeves and those we work with or influence to do a great deal of research to make sure the facts that we are presented with are correct. To be willing and open for change and challenges to embrace all the new possibilities available to us.

The internet is a marketing tool as well as an information high way so we have to all learn to navigate it and stay current and up to date!

I hope that this starts up some discussion and gives me some feed back.

Mike B2MR.

 

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The hair salon survival plugging those leaks!


Back2myroots : A place to share thoughts and grow idea’s. B2MR

Is your salon leaking are you struggling to stay afloat?

These are tuff times an economy that is slow challenges of competition. Clients looking for deals and discounts the hair industry and owning a salon have many more challenges these days. Are there ways to save money stop wastage plug those unnoticed leaks? Of course there are so many unforeseen running costs in the salons well as the inevitable ongoing expenses. Here are a few tips that might help you. So where can these leeks be van they be plugged? Yes it takes just a few changes in patterns and actions.

1/ We have all done it it constantly happens in the salon those off hand discounts you know the ones That client who is having a tuff time or that special regular you like that one who tips well! Her or his service was maybe full head highlights and cut. You take your client to the reception and say to the receptionist oh just charge for cut and a T section toady! or that cut and blow dry we will just call that a flat X today! this is discounting this is giving away money if your staff member it’s not yours to give! How often does this happen. Add it up it has to stop.The client does not expect it they come for the service and attention you give no need to try and buy loyalty it’s off hand discounting costing the salon £££$$$$ every month and the stylist as commission is less. Change number. One stop this practice across the board!

2/ Carrying to much retail stock.If it’s not moving it’s dead money go the shelf carry what you need and what you know sells. Don’t make up excessively sell more for less! The more you can retail the better the deals with your distributor. Pay invoice on 30 days products constantly change so over stocking on old packaging is dead money you end up either discounting it or using it in the salon.

3/ Products Salon stock. I don’t know how many salons i have been in that have boxes of half used tubes of colour ! Why is this staff are to lazy to look for the used tubes have a system where they must be used prior to new stock being released. This is a major cost to salons stock control.

4/ Product waste over mixing of product and general misuse of products not good for the environment by a gain it adds up a big expense to the salon.How much colour and bleach is left over after any given process! Weigh it measure it keep good records of formulation eye balling formulation is not professional and creates waste! Consider if you do not keep good formulation records how can you emulate the same colour! your sick how does your co worker cover for you !!

5/ A fair and structured commission and reward system one that works for the salon offers incentive but can be afforded. Many salons can be held to ransom by a busy stylist this can be costly it have to be fair for all. make sure appointment bookings and times allocated are managed by the reception. No more added time added extra time just because you enjoy the chat with a certain client!! over the week how many lost appointment does this make for the salon!

If you were to apply these five changes to your salon over a month you would sees noticeable increase in revenue and saving on costs. I’m not suggesting cut backs. I’m suggesting taking control not just as an owner but as stylist . Stop giving those 10 or 15% discount breaks think about product use. Manage your stock both retail and in salon. Think about making these changes it can be nothing but good for all concerned the salon the business the salon and index the staff team. If your giving the best service have great skills offer a wonderful experience that’s all you need to do!

I write this from experience having owned salons but also visited so many where this constantly happens.

Finally start keeping records of the new clients the walk in client see how many re book or come back a second time! Do this over a period then have a staff meeting to discuss retention and re booking. Over 25% of clients who visit a salon for the first time do not return! how much business are you losing!

Some easy steps to make some big changes that could make such a big difference to the salon the staff ad your profitability. Discuss this with your team it cost everyone it could be your survival collaboration not dictating make your team responsible for their part in this. Manage your salon wisely drop old habits remember why your in business. think about the vision you have for your salon your life.

Mike B2MR

Need some help an daddies check out the support we can offer you if struggling to make these changes.

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