Back2myroots : A place to share thoughts and grow idea’s. B2MR
The question asked is: What are the benefits of education up dates and product knowledge sessions to the salon? Are they worth while or a waste of time?
How much time and energy should be put into staff training skill up dates product knowledge certification?Do you as salon stay on top of this? Do you staff support and attend up dates. Does for staff request them? How do you decide if training and product knowledge classes are of benefit.
First and foremost you have to lead by example: That being suggest or plant the idea you will always have an element of staff that have heard it all before and know everything or at least think they do! I would suggest that you encourage and give good reason why this things are useful. What points could you give to justify.
*Products constantly changing.
*Dangers of not using products correctly or understanding chemistry.
*Wastage in the salon,.
*Product knowledge with regard to retail sales.
*Up dating re fresher of skills and techniques.
*Team building good exercise.
*Show’s a client you care.
When are these best organised in the salon well of course you want to cause as little disruption as possible but sometime’s they can be better for a few hours on an arranged quiet morning. Again clients wanting to book can be advised that we are closed for a few hours that day for training up date. for the most part they like an understand this it show commitment and investment in training all good PR!
Evening work well if all the staff are on board. The same as model nights or staff hair nights staff get to do each others hair or as group you practice and share thoughts views techniques sharing team building.
What role can your distributor or the manufacturer play in this. The answer should be a key one many of the bigger colour companies will have a team of educators who work for them going to salons for product classes and colour education up dates. They should be free but some times it’s dependant on the volume of product you buy. It might also be dependant on whether you buy direct or use a distributor, either way you should get education support. Building a good relationship with a colour educator is a great idea as a source of future knowledge and someone to be able to ask questions if an issues arrises the same applies to the relationship with your sales person or colour rep.
These up dates are really important because colour chemistry does change and we stylist can develop bad habits short cuts. From a salon point of view it show’s the manufacturer that you care about the products and are truly professionals in how you work and what you produce.
Maybe you have staff member who is an educator for a company.This involves evening classes at external salons doing preparation before hair shows and can lead to platform work all great for salon profile. Maybe as a salon or team you want to get into some competition work again this is a great way to start bonding team building. Having these up dates can also lead to invites to colour launches and show’s or maybe attendance at manufacturer training academy to gain certification and qualification at certain level or for certain techniques [such as colour correction]
This type of training and skill update is great for salon profile and is also great on a CV for stylists.
Those staff member who have attended all this before remind them that so have you. remind them it’s about sharing and giving being a team player giving back to the younger members of staff sharing experience! yes play to that ‘EGO’ chances are they are the ones who really need to attend the up date.
All of these type of event encourage team communication. Creative thinking and who know’s maybe some collaboration either on a model or just in the salon in general. Always a challenge but always so worth while. Never forget the trade show’s competitions even fashion event that are always on. An evening or day out at an industry related event.
Written as someone who was the colour company educator and platform artist.The guy who comes in and shares. Yes written from experience. and a passion to educate and help raise standards. Mike B2MR