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Hair salon influences and change


Back2myroots : A place to share thoughts and grow idea’s. B2MR

The hair Industry is multi dynamic in it’s many branches that come together under the heading.

‘Hair industry’

From: The salon to manufacturing from manufacturing to education skill training, personal development. Career path and challenges.

Educator, artistic team member, platform artist, salon owner, manager, freelance/chair or booth renter. distributor or sales representative.

Change happens it’s constant from the products that are available to us. This new must have technology  we have to have. However we also need to question how and why they work understand any side effects Are they safe ! We must be educated on these products feel confident they are safe for us and our clients.

What dives the invention and investment into research of new product technology? Is it sales and profit yes of course. First and foremost it’s driven by Media demand from promotion and advertising. Now with the internet with the tablet with the android more than ever, clients can see it see instantly the results see the look they are hooked they want it!

Of course it’s our job to deliver but it’s also our professional duty to be the moral compass. We have to have the knowledge and the skill to inform advise and educate our clients on the products it’s pro’s and con’s for there will always be both!

Influences.

This economy this global shift has been a wake up call to any one in business and we in the hair industry are not and have not been immune to this. The seasonal spikes that we could rely on no longer exist that Christmas rush that spring make over that pre holiday do!

Staying in touch with discussion groups and forums shows me that many salons are struggling, many are looking for a way to turn things around. Many are relying to discounting, some are taking short cuts maybe compromising on product quality. Just treading water trying to survive.

We all need to take a deep breath evaluate where we are what we want. Re visits those goals that vision and re focus. We have to embrace new technology. We have to collaborate more with staff or team members. Learn to use the power of the media social net works collaborate with staff to promote the salon it’s services in a positive way.

Be strong enough to seek out professional help and advise. Maybe we need to think of this shift as a new beginning, a time for reinvention, a time to revaluate and start with over with a new rekindled energy and out look, Change and indeed challenges can and do seem so daunting because it forces us to look at things in different light encourages us to think out the the box.

We can all make difference in so many ways. Start with that vision build your team have an ongoing in house training program. Develop your team have apprentices train then share your skills investing them they are the future become the teachers develop your an their future, use the colleges for the theory for you trainees to get certified work with the colleges and collaborate on training for they certainly don’t have all the answers they need also to adapt to the industry changes and salon demands.

Work to develop these young enthusiastic creative stylists grow with them, grow develop and learn together.

Products source what works for you both for salon use and retail don’t carry to much stock. Address the skills and passions of each and every salon member, encourage courses and extra training both in salon and external. work with your manufacturer and supplier on education up date and in houses training events. . The salon as a whole has to have the highest standards of training and expertise, individually encourage  specialisation become unique a destination location a place of excellence in even field. The palace that is talked about a place that people want to be associated with. Community involvement, be it linked to the gym healthy centre or supporting local events collaboration innovative thinking.

How do we get beyond thinking of ‘clients as one time walk in’s’ and consider them as long term potentials?

When will we start to consider all those clients who ‘come once never to return’ ! Those lost opportunities to make a first and last impression. When will we take the time to think. ‘In fixing someone else’s mistakes’ will it could it cost me potential ‘Clients’. Part of this new thinking is. ‘We are in the service industry’. ‘We are not in the server industry’. Professional boundaries and mutual respect must exist. The client is not always right neither are we balance and being open to change and the unexpected and dealing with and addressing issues solving problems.

That first impression the personal image we present. How we communicate and articulate our suggestions the art of listening. Being a professional in your field of expertise thus giving sound advise. Executing and delivering the service advise in highly skilled professional way with the highest expertise and skill offering a wonderful experience. Charging for your time and expertise. No discounting. No little bit off at the cash register. Being paid for a job well done. This is what a client expects and wants nothing more nothing less. Discounting could suggest that ‘you did not do your job as well as you could have’. ‘It will be better next time’. ‘Thank you for letting me try’. ‘Sorry i could have tried harder’. Do any of these a good message? a message of professional confidence and assertiveness.

Yes things have changed they will continue to change to challenge us so we have to learn to embrace adapt and be ready so that we can keep up with the every changing demands and wants that our industry dictates as it grows and developed. We all have the strength to do this .We can also connect with other professional share experience seek advise offer advise competition is not always a good thing  it can become so distractive and negative both within the salon and  if competing with business around you. Discounting is competition sadly it’s not he who gives the biggest discount who wins.

We all have new technology new products new tools. Constantly changing techniques and demands to sill levels. We have an industry in a state of flux. We have change and challenges to face. We have social media devices and we all have to embrace all the changes and the challenges they pose. Exciting times is the only way to look at it.

Mike B2MR

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Success as a hair stylist it’s in your hands!


Welcome to BACK2MYROOTS B2MR: Regular postings of fresh new topic’s.

A place to share thoughts post comments and idea’s.

As a stylist we strive to become a success to be fully booked to get new recommendation to earn a great salary to be the best we can. But sadly in so many cases somewhere along the way this changes or never happens why?  What went wrong?  Why do some get so disillusioned even resentful.Why do so many quit the industry! Why do some get by but are full of anger and resentment about both their employer and indeed fellow staff members Why? Time to be honest! It’s time to seek some help? Get re focused and remember why you started on this journey of self discovery looking for creative success. You had a vision a gaol what went wrong?

If this is you!

It’s time for some honest reflection to ask your self some soul searching questions starting with the big one Why? Did you become a stylist? Followed by. Do you enjoy being a stylist? what do you want from being a stylist? What were the goals? What were the aspirations that brought you into this industry? What are you prepared to do to reach your goals and dreams!

There are so many avenues to explore so many skills to gain. There is so much to give and yet so much to gain. Yes you have to give things away to get them back it’s the way of the universe. But all of this comes at a cost nothing in life is easy or free it takes hard work commitment! It takes constant training and updates of all the skills we have. All that we know and all we have yet to learn try and discover. These are challenging times for everyone.Those challenges and demands being day to day running and managing of the salon and staff team members. As stylists working in a salon being part of the team we should be involved in the salons success.

How can we do this? By being and staying positive and upbeat. With so much global uncertainty so much negativity in the news you must think and be positive and up beat both in your out look and in what you project. I have little time for negative attitude or thinking it’s destructive on so many levels both in personal and  work life. These skills cover every aspect of our industry. From those key things that are at the very heart of our daily routine and business success .

Service skills. Communication .Consultation. The experience we offer and create.

We have so many tools available to us to research and study our craft.The Internet the world wide web books. These are really good for learning about service and consultation skills after all Service and clients are our business. We must not forget the other aspects of our trade  the practical hands on creative side this need to be fed and stimulated sharing idea’s with team mates work colleges. We must also make sure we are up to date with product knowledge and technical knowledge.

Just being a busy salon stylist can and will get to be quite routine if you don’t push and challenge your self. It is very easy to get complacent take what we do and indeed out clients and the very fact of being busy as a given ! not always the case. Real success is to challenge your self and continually grow. Fear can hold us back as stepping out side ones comfort zone pushing the envelope is not a comfortable place to be for many of us. Get involved in the salon training nights. Maybe become a platform artist or educator. for major colour company. consider entering some competitions, photographic work .These can be good for both individual stylist and  the whole salon it moral and image.

Remember that the more you give out through sharing skills and experience the more that will come back to you. This career is for you to manage and steer. It’s a journey and adventure you have no idea of what opportunities lie ahead for you. All yours to grasp all you have to do is aim high and challenge your self and those around you. Dont settle for second best. Have high standards. Stay up beat focused. Constantly challenge your self and those around you.

If the above is you if you want to move forward step up the ladder to success then lets connect for an informal chat maybe we can move forward together. Learning and sharing experience.

                                                         http://www.back2myroots.co.uk/

All contact information is on my web site I very much look forward to hearing from you

MikeB2MR

 

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Your Salon your dream your vision.Your challenge!


Back2myroots : A place to share thoughts and grow idea’s. B2MR

Thinking of starting that dream salon? It can be a huge challenge it could be a nightmare? These are very challenging times a global shift in the way all business is carried out has taken place and  is still taking place. The hair industry has not been immune to this. No exemption card clients demanding better deals many different brands of home hair dye. Professional colour is not the only option.

Is it the right time to open salon go it alone?

Lets assume that your a qualified successful stylist. One that has been in the industry to have a good idea of how things work. Lets assume that you have worked for a long enough period to establish your self as a stylist and have a strong following of loyal clients.

Now let’s assume that you have worked for other people for long enough. You want to start your own business you want to do things your way. You know you can do things better use your experience  and  knowledge to be a success and offer your clients some thing new and different.

Sounds great ha? I think this is the normal path of progress for most hairdressers. We reach appoint where we start to question the way things are done in the salon they are involved in. We think the owner is taking to much of the pie! We know we could do a better job we have a vision. We have a great following of clients. We know our business. We understand our clients, how hard can it be? I think much tufter than many think!

Without dwelling in the past a number of years ago I went through this very scenario. I had out grown the salon i was involved. I say involved in because I had work amy way up and was a director and share holder. Sound good ha. Well it was not enough! Why ? Because i felt i was the busiest in the salon and yet felt i did not have a voice! Was this the case or is the grass just always greener else where! Or is was this just Ego!! I don’t regrets ever but do some times reflect on what might have been if i had made other choices.

It was time to go it alone:

I sold my shares back to my partners used this money to buy a lease. I purchased an existing salon old fashioned shampoo and set joint. I closed it for 2 weeks gutted it with the help of family and friends re opened as trendy up market salon. [not one pictured] My clients all followed the location was great and this is key. In this instance i chose a location that was where all my clients were moving to. Easy parking great location they were happy to pay the same prices that i charged in Chelsea. I had a vision and a goal i was very motivated, I had something to prove to my self and others i could be a success. It worked really well .Why? Because i was in the right place at the right time. This salon attracted other start up salons they tried to do the same thing as more and more sprang up as the area developed. I noticed the odd one failing within a short time. Why? Any market can only sustain so much. What they were creating was on longer new or different, saturation point! I sold this salon within 2 years and made a huge profit the guy who bought went bust with 1 year. What you don’t need is an empty salon!

Why am I telling you this? As a warning think things through. Do your home work. The world we live in has made a huge global shift in the way business is done. Clients needs and wants have changed old business models no longer work. These are challenging times. Would i do it again now . No i would not to much risk i would find a different way of making my dream my vision work! Having a vision and a goal knowing how you might want you salon to run and look is so exciting. But really take the time to think it through. ASK YOUR SELF  what is it you really want? What is it you really want to achieve? My advise would be before leaving the salon you are established in, talk with the owner see if you can buy in. Invest in what already exists share your vision share your concerns discuss change. There is little or no risk in putting out feelers and it could save a great deal of headache in this very fragile economy.  Collaboration and innovative thinking. Having a vision and goals we should all have making them a reality takes a lot of planning forward thinking and soul searching honesty about commitment and risk. You need to work with talented motivated vision sharing stylist’s a team. Think your already part of a team why not just adjust the balance of things.

I decided to write this because not to put any one off but as a warning that it takes huge amount of work and commitment with no guarantees. I read so many comments by people struggling to make end meet trying to attract business. Thinking that discounting is the only way forward disillusioned by the industry and what it takes to get ahead. you might end up on your own struggling with being alone!

I exchange e-mails with people who have started businesses and know find themselves struggling to succeed asking what will it take.  Vision, commitment, willingness to change and adapt, loyal clientele, a team that shares your vision, Capital to support you through the challenges that lie ahead. For it’s not all smooth sailing.

To succeed you need to. Specialise stand out be different. Be highly skilled and knowledgeable in all aspects of our industry or make sure you have a good team of skilled adviser around you. do your home work be honest with your self about what you really want! What risks are you prepared to take ?????? need help contact me.

Mike B2MR

http://www.karendavidintl.com/ and salon success.

 

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New hair topic next week


Taking a short break /holiday.
Back nest week working on atopic that i hope will promote some discussion.
Hair stylist’s. Image, attitude, focus, vision.
Thank you all for your continued following.
Mike B2MR

avantgarde hair and looks

 
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Posted by on July 1, 2011 in Beauty hair salon

 

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