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Hair salon influences and change


Back2myroots : A place to share thoughts and grow idea’s. B2MR

The hair Industry is multi dynamic in it’s many branches that come together under the heading.

‘Hair industry’

From: The salon to manufacturing from manufacturing to education skill training, personal development. Career path and challenges.

Educator, artistic team member, platform artist, salon owner, manager, freelance/chair or booth renter. distributor or sales representative.

Change happens it’s constant from the products that are available to us. This new must have technology  we have to have. However we also need to question how and why they work understand any side effects Are they safe ! We must be educated on these products feel confident they are safe for us and our clients.

What dives the invention and investment into research of new product technology? Is it sales and profit yes of course. First and foremost it’s driven by Media demand from promotion and advertising. Now with the internet with the tablet with the android more than ever, clients can see it see instantly the results see the look they are hooked they want it!

Of course it’s our job to deliver but it’s also our professional duty to be the moral compass. We have to have the knowledge and the skill to inform advise and educate our clients on the products it’s pro’s and con’s for there will always be both!

Influences.

This economy this global shift has been a wake up call to any one in business and we in the hair industry are not and have not been immune to this. The seasonal spikes that we could rely on no longer exist that Christmas rush that spring make over that pre holiday do!

Staying in touch with discussion groups and forums shows me that many salons are struggling, many are looking for a way to turn things around. Many are relying to discounting, some are taking short cuts maybe compromising on product quality. Just treading water trying to survive.

We all need to take a deep breath evaluate where we are what we want. Re visits those goals that vision and re focus. We have to embrace new technology. We have to collaborate more with staff or team members. Learn to use the power of the media social net works collaborate with staff to promote the salon it’s services in a positive way.

Be strong enough to seek out professional help and advise. Maybe we need to think of this shift as a new beginning, a time for reinvention, a time to revaluate and start with over with a new rekindled energy and out look, Change and indeed challenges can and do seem so daunting because it forces us to look at things in different light encourages us to think out the the box.

We can all make difference in so many ways. Start with that vision build your team have an ongoing in house training program. Develop your team have apprentices train then share your skills investing them they are the future become the teachers develop your an their future, use the colleges for the theory for you trainees to get certified work with the colleges and collaborate on training for they certainly don’t have all the answers they need also to adapt to the industry changes and salon demands.

Work to develop these young enthusiastic creative stylists grow with them, grow develop and learn together.

Products source what works for you both for salon use and retail don’t carry to much stock. Address the skills and passions of each and every salon member, encourage courses and extra training both in salon and external. work with your manufacturer and supplier on education up date and in houses training events. . The salon as a whole has to have the highest standards of training and expertise, individually encourage  specialisation become unique a destination location a place of excellence in even field. The palace that is talked about a place that people want to be associated with. Community involvement, be it linked to the gym healthy centre or supporting local events collaboration innovative thinking.

How do we get beyond thinking of ‘clients as one time walk in’s’ and consider them as long term potentials?

When will we start to consider all those clients who ‘come once never to return’ ! Those lost opportunities to make a first and last impression. When will we take the time to think. ‘In fixing someone else’s mistakes’ will it could it cost me potential ‘Clients’. Part of this new thinking is. ‘We are in the service industry’. ‘We are not in the server industry’. Professional boundaries and mutual respect must exist. The client is not always right neither are we balance and being open to change and the unexpected and dealing with and addressing issues solving problems.

That first impression the personal image we present. How we communicate and articulate our suggestions the art of listening. Being a professional in your field of expertise thus giving sound advise. Executing and delivering the service advise in highly skilled professional way with the highest expertise and skill offering a wonderful experience. Charging for your time and expertise. No discounting. No little bit off at the cash register. Being paid for a job well done. This is what a client expects and wants nothing more nothing less. Discounting could suggest that ‘you did not do your job as well as you could have’. ‘It will be better next time’. ‘Thank you for letting me try’. ‘Sorry i could have tried harder’. Do any of these a good message? a message of professional confidence and assertiveness.

Yes things have changed they will continue to change to challenge us so we have to learn to embrace adapt and be ready so that we can keep up with the every changing demands and wants that our industry dictates as it grows and developed. We all have the strength to do this .We can also connect with other professional share experience seek advise offer advise competition is not always a good thing  it can become so distractive and negative both within the salon and  if competing with business around you. Discounting is competition sadly it’s not he who gives the biggest discount who wins.

We all have new technology new products new tools. Constantly changing techniques and demands to sill levels. We have an industry in a state of flux. We have change and challenges to face. We have social media devices and we all have to embrace all the changes and the challenges they pose. Exciting times is the only way to look at it.

Mike B2MR

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Hair stylists personal career development


Back2myroots : A place to share thoughts and grow idea’s. B2MR

What is personal development do you give it any thought? Do you take any time to plan your career once qualified? Have you ever considered the many options available to you in the hair industry and thought about how best to improve your skills and knowledge?

Work on thinking about a plan of action for your career making some clear choices and taking action. Maybe this is not you and our happy just working as a creative stylist in a salon. Experience over the years has shown me that eventually this is not enough for most stylist they want more responsibility they want more control.To get this you have to have a plan a vision and some goals. What are yours? Are you ready to trust yourself take control of your future?

Investing in one self and ones future:

To succeed in at any level in Cosmetology demands quality.professional skill. Creativity talent and technical knowledge and ability. In the Hairdressing profession many individuals have great artistic skills.But they fail or let them sleeves down by not having or acquiring the technical knowledge to make those skills truly great. 

Would you like to gain more experience in other aspects of the hairdressing industry. Are your ready to challenge your self? Maybe your goal is to own your own salon. Have a freelance business. Maybe become an educator for an international hair colour company. A platform artist.Artistic team member. College tutor.Climb the ladder to salon management. All very worth while. Deciding on what path to take,where your true vocation lies is not easy so should not be rushed. Reaping the rewards from hard work and commitment is very satisfying but is it enough? Constantly pushing your self striving to be the very best you can is very challenging but so very worth while could this be you?

The Hurdles and obstacles can seem immense one has to stay committed and focused embrace the challenges. Be prepared to face rejection over come obstacles deal with the emotional challenges of an unchartered journey and adventure stick with it however daunting however demanding it is. Sounds like a great deal of hard work. It is but nothing is easy and it would not be a challenge or so rewarding at the end if it were handed on plate!

The big thing the key is you don’t have to do it alone unaided there are many in this industry here to help and advise you you only have to search them out connect and ask for advise for help and you will get it. With so many talented, focused, driven, motivated stylists and industry professionals help is always available. As an industry professional how can you create that edge how can you keep it? Become a specialist in your field the one people turn to for advise and guidance become a business success. What ever your choice be it.

To be a top stylist. Own your own business. Be platform artist.There are no short cuts but having a clear vision and an understanding of how things work.What path to take this can really help you over the hurdles and obstacles you may face while making this vision a reality.

Apart from having the right up to date qualifications .You must have a full and extensive record of your journey your training your education your soil level qualification and certification. Show a history of having attended education updates, prove creativity, demonstrate skills in service and consultation. Have an interest in business management staff management and training. Show a willingness to learn and commitment earn trust show loyalty gain respect.

Websters defines the word skill as ‘ The ability to use one;s skills effectively’ Todays hairdressers must have a strong working knowledge of the hair, chemistry, the hair structure, the products available, trusting manufactures is no longer enough or safe! know this before you can effectively show your artistic and creative skills through colouring and handling chemicals and products. Again there are no short cuts to knowledge the more you understand who hair colour works and reacts on human hair the better prepared you will be to face the challenges that can and do arise.

What does investing in one self man? Is it costly? Is it worth while? let me tell you,Investing in oneself does not have to be financial- It can and could be a simple as time well spent! We must all look in the mirror and be honest about what needs  attention what needs some adjustment. The real key is knowing from the bottom of your heart.What you truly want where you want your career to go what lengths your are prepared to go to to make. Your dream. your vision. Your quest a reality.

Sadly this does not mean that financial expense is not apart of this, sometimes parting with hard earned cash is the driver and motivator. Seek help. Do the work. Reap the rewards. Self investment. How many people sign up for gym membership to get healthy drop a few pounds ? They go a few time then always find an excuse not to go eventually  the membership runs out or gets cancelled the Gym gets blamed oh it was costly it did not work for me!! when you pay the membership you still have to do the work someone else is not going to ride that bike and get fit or lose weight for you! Same deal with investing in education skill training knowledge you have to commit to the work the program.

Help can and does come in many forms It could be useful books or downloads. Seminars. Courses. Presentations. Demonstrations. Webinar. Video links. what works best for you how do you learn what keeps you motivated stimulated your choice. The key is to have that vision of what you want where you want your career to go.  Research  your choices!

Think of your career as a bus journey.There are lots of people on the bus with you,some getting on and off others staying on for the ride.But hey your the driver take your eyes off the road and pops! your in control drive your career take your path.We are all in charge of our own destiny we have to make choices and live with the consequences challenging our selves and those around us for we are all linked through our industry our passion our commitment to development and change.


There are many professional bodies and groups ready to help and offer advise should you need any help please contact me and we can discuss a path a journey plan for you. I have many contacts and access to some really wonderful supportive material.

Mike B2MR

For links and information check out about B2MR http://back2myroots.co.uk/

for salon support and much more                        http://www.karendavidintl.com/


 


 

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Happy Easter


Happy Easter to all followers of B2MR. Mike

 

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The hair salon survival plugging those leaks!


Back2myroots : A place to share thoughts and grow idea’s. B2MR

Is your salon leaking are you struggling to stay afloat?

These are tuff times an economy that is slow challenges of competition. Clients looking for deals and discounts the hair industry and owning a salon have many more challenges these days. Are there ways to save money stop wastage plug those unnoticed leaks? Of course there are so many unforeseen running costs in the salons well as the inevitable ongoing expenses. Here are a few tips that might help you. So where can these leeks be van they be plugged? Yes it takes just a few changes in patterns and actions.

1/ We have all done it it constantly happens in the salon those off hand discounts you know the ones That client who is having a tuff time or that special regular you like that one who tips well! Her or his service was maybe full head highlights and cut. You take your client to the reception and say to the receptionist oh just charge for cut and a T section toady! or that cut and blow dry we will just call that a flat X today! this is discounting this is giving away money if your staff member it’s not yours to give! How often does this happen. Add it up it has to stop.The client does not expect it they come for the service and attention you give no need to try and buy loyalty it’s off hand discounting costing the salon £££$$$$ every month and the stylist as commission is less. Change number. One stop this practice across the board!

2/ Carrying to much retail stock.If it’s not moving it’s dead money go the shelf carry what you need and what you know sells. Don’t make up excessively sell more for less! The more you can retail the better the deals with your distributor. Pay invoice on 30 days products constantly change so over stocking on old packaging is dead money you end up either discounting it or using it in the salon.

3/ Products Salon stock. I don’t know how many salons i have been in that have boxes of half used tubes of colour ! Why is this staff are to lazy to look for the used tubes have a system where they must be used prior to new stock being released. This is a major cost to salons stock control.

4/ Product waste over mixing of product and general misuse of products not good for the environment by a gain it adds up a big expense to the salon.How much colour and bleach is left over after any given process! Weigh it measure it keep good records of formulation eye balling formulation is not professional and creates waste! Consider if you do not keep good formulation records how can you emulate the same colour! your sick how does your co worker cover for you !!

5/ A fair and structured commission and reward system one that works for the salon offers incentive but can be afforded. Many salons can be held to ransom by a busy stylist this can be costly it have to be fair for all. make sure appointment bookings and times allocated are managed by the reception. No more added time added extra time just because you enjoy the chat with a certain client!! over the week how many lost appointment does this make for the salon!

If you were to apply these five changes to your salon over a month you would sees noticeable increase in revenue and saving on costs. I’m not suggesting cut backs. I’m suggesting taking control not just as an owner but as stylist . Stop giving those 10 or 15% discount breaks think about product use. Manage your stock both retail and in salon. Think about making these changes it can be nothing but good for all concerned the salon the business the salon and index the staff team. If your giving the best service have great skills offer a wonderful experience that’s all you need to do!

I write this from experience having owned salons but also visited so many where this constantly happens.

Finally start keeping records of the new clients the walk in client see how many re book or come back a second time! Do this over a period then have a staff meeting to discuss retention and re booking. Over 25% of clients who visit a salon for the first time do not return! how much business are you losing!

Some easy steps to make some big changes that could make such a big difference to the salon the staff ad your profitability. Discuss this with your team it cost everyone it could be your survival collaboration not dictating make your team responsible for their part in this. Manage your salon wisely drop old habits remember why your in business. think about the vision you have for your salon your life.

Mike B2MR

Need some help an daddies check out the support we can offer you if struggling to make these changes.

http://www.karendavidintl.com/

 

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Salon support staff.Young workers your trainee’s apprentices.


Back2myroots : A place to share thoughts and grow idea’s. B2MR

The salon would not function without assistance without that team who work so hard to support the stylist from. Shampooing to mixing hair dye or colour to sweeping the floor. making coffee helping clients.

Working behind the scene to maintain.

Every salon has and needs these the young enthusiastic trainee and assistants often underpaid over worked and in some case taken advantage of. Not every assistant is training or doing an apprenticeship. For some the role they have is just to keep the salon running support the stylist and team. They work relentlessly shampooing, doing towels,washing and drying. sweeping, making coffee, filling up and replacing products.

They are the unsung heroes in the salon. Often taken for gratitude sometimes ignored. A salon could not work with out them. Stylist and salon owners should not treat these young people or indeed ask or expect them to do anything they would not be willing to do themselves. Respect  your fellow work mates team members. Never forget we were once just like them! did you ever resent a stylist? I did.

In many cases it’s the apprentice that is used for these roles doing many of the salon support chores. This can only be acceptable if the salon has in place a proper structured training programs of both in salon training, model nights and day release for college to attain the necessary level of qualification. Sadly in to many cases young trainee’s and brought into the salon paid minimum wage promised a good training that never materialises.

Both salon owners and indeed stylists who benefit for all the help and support these young people give.  You owe it to them to give time to make sure that get full and proper training. You should embrace this it can be so rewarding don’t look at it as chore  think of it as a challenge with huge rewards. Remember the day will come when you will need some help or wish the trainee was better trained!  Any stylist however busy cannot expect to use these these young trainees and not give back of their time and knowledge, skill to not mentor and train will only lead to the apprentice trainee getting disillusioned  and eventually leaving. the drop out rate in out industry is so high.

We all need to think back to our own journey and training was it a good experience? What would you like to have had more of? Make your apprentices experience better! This raises standards and encourage them to carry this on into their career. Think about the many aspects and skills one has to learn! As an owner be part of this encourage it. lead by example.

We can all make a difference sharing and giving off ourselves and our time is one such way.What is the point of having skill and knowledge and not sharing it? Look for the best in these young people an help them to develop into amazing creative salon team members. Also make them accountable for their actions and attitude for this is a two way street of giving sharing mutual respect commitment and trust.

Invest in your team and your salon will flourish. Collaborate, encourage creativity, investing both time and money into training is investing in your business now and in the future to abuse and neglect staff training issues is to fail in the long run it’s leads to decent and can be very disruptive to business.

Invest your time get to know these young trainee’s and apprentices share with then your communication skills your people skills your passion. What you will get back is far more support loyalty trust respect. In the salon and in life we have to unconditionally give out to get back sharing mentoring those skills that wisdom and knowledge are no different. Support your trainee’s and apprentices. Invest in your self by investing time in others!

Mike B2MR

 

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Hair salon- Customer service


Back2myroots: A place to share thoughts and grow idea’s. B2MR

Service as stylist salon owners managers. We know we are in the service industry but how much time  do we give to thinking about the service that we offer and give. Is it real service value for money? Do we go that extra mile to make that experience so very un forgettable?
Think on this A client becomes a client a soon as she or he enters your world, Not just once she or he is front of you or once you’ve finished your service! cool ha? Has this got you thinking a little?
Thinking more on service as a topic.Imagine your next client arrives flustered maybe a tad late. How you respond to this will set the tone for this encounter this time spent together.
Maybe they are running late due to an external force Irritation from a last meeting a business matter, personal issue. How do we respond to this? Make sure that your client leaves happier than when they came in! Don’t give them cause to carry their frustration over on to you. Don’t allow them to leave in the same mood as they came in with.
Imagine the customer that you have in front of your right now is the only person in the world-pay attention welcome them be present be in the moment. We only ever get one chance to make  a first impression.That first impression on the salon it look it’s image it’s identity so make it work.

The same can be said for the the look of the staff as a whole but also that first impression we as a professional project. That Image that says this is me who can i help you!

Great customer service is. A chance to be a proud representative of the salon but more importantly you represent your self as a true caring professional. A positive influence an expert in your field. No matter what service you are performing. From giving consultation advise to shampooing or technical work.
What ever part you play it’s all a part of the service it’s team work and collaboration Food for thought. The term ‘Can i help you’ can cause antagonism! Why?  Because  that’s what they are here for,your help. Especially If you deliver it with the wrong tone. Try. Out a phrase that works for you feels natural and genuine.
A simple ‘Good Morning or Afternoon’ followed by what i can do for you today. This opens the door for discussion. be ready to offer suggestion/ guidance if they hesitate. remember your the professional they have come to see. that smiled professional consultation.
Always remember that time spent with a client is about the experience you offer the interaction and not about the transaction! It’s not just about the money the fee /bill. It’s not about doing the service and charing it’s about the reassurance on money well spent an investment in oneself the feel good factor. We are skilled professional we get charge a fair rate for the service we offer and the looks we create that is why we go to work. When busy and working at a study pace know your day. Asking ‘Who’s next’ Can be very off putting! keep track of how your day is unfolding, know who is arriving , who needs help, control your day. Your are the Star in the play ‘That is the salon’ .Your clients and the interaction you have is just one scene in the play of today. Your assistance are part of the cast make sure you all know the role you have to play. To make it run smoothly.

Live in the moment with your client,each appointment is the only one that matters at the end of the day you can review the financial reward for a job well done.
Treat every client with respect,regardless of appearance or spending power. You never know who is in the cycles of influence for future recommendation. A satisfied client may not tell everyone on about you but they will recommend you and service you gave the experience you shared. You will get recommended when your name come up in the circles they move in.People’s paths always cross.
Remember that engaging with client’s always pays off in one way or another you never no when. Even if there way no sale  on that extra service or product you get to share you got to practice your pitch you have opened the door for next time .
Offer great experience great service and there will always be a next time.
For information on Salon Success and Karen David.com All the help and support they can offer you your staff and business go to. 
                                                    http://www.karendavidintl.com/
I will be soon offering easy access to all the material they have to offer directly form this site.
Mike B2MR
 

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The hair salon: The experience business


Back2myroots : A place to share thoughts and grow idea’s. B2MR

What is the hair salon or Spa? What business are we in? What is it we are selling or producing? Yes it’s. Hair cutting or colouring or a variety of the many services we offer as a salon or spa. Consider this we are really selling or providing an experience.Oh and we are the product that makes this happen.

Lets take a look at this together:

We are in the business of pamperingDo you think your client comes to you wanting expecting the same as last time! NO! They trust you. They come to you because they like you. How easy it is to forget that we have the power the skill the knowledge to make them feel special look great.it’s so easy to get complacent.

Where does this all stem from the Consultation. Our time to review past styles and looks and suggest the new! The upgrade! That shared suggestion of a new colour a new look. It shows you care ! It’s not selling. It advising it’s what you me we are paid for ‘expertise’.

This process of taking the time to talk and assess with your client should happen every time they come for an appointment. Not only with new clients and then on odd times there after. We are constantly looking for and indeed advertise for new clients: Did you know that on average over 50% of new clients to a salon never return for a second visit! Maybe just maybe we need to look at this! Maybe we need to do something differently or make some changes.

For change to happen:

How do we make change happen, what do we need? Firstly we need to know that if nothing changes if we keep doing the same old thing we get the same old results! Change is scary change is challenging! How about change is exciting. No one likes change it takes us out side our comfort zone. However scary it is such a positive move to make to reassess goals and vision to take control. To honestly look at what you can do differently where those weaknesses might be.

Have a goal as a salon to keep as many new clients as possible  look at what you do what you offer and how you perform. The service.That consultation. The salon and indeed staff image the atmosphere. The right team with the same vision on the right tracks!

An example of change.

Last week i gave my wife a new cut and colour. I gave her a lesson in styling the new look. I gave her  a brush. Today she was doing her hair ad i suggested that for the new look to work she had to make  a change! If she intended on styling her hair the way it was before then it would not look any different. For change to happen she had to change the way she was styling her hair! She laughed and agreed but it’s not easy she said! True but nothing is unless you practice you get out what you put in! I re did her hair for her and suggested she practice doing things differently! Thus making change happen. Lesson change is not easy!

Asking for help. Doing research.

It takes a bigger person to ask for help than to just muddle along. Expecting different results without making any change. Admitting to ones self that change is needed and that it might well take some time commitment and work. But know this every thing is possible. With time patients and willingness for change to happen.

The key’s:

Creative thinking:

Innovative thinking:

Collaboration with staff and or team mates:

Communication:

Commitment to the process:

Mike B2MR

 

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