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Seasonal salon pressures :
As we approach this very busy season for both salon owners and stylists. we should take a moment to make some choices regarding how we are going to deal with and approach the next few weeks of increased and demanding business. Sometimes short term gain can lead to long term pain! Oh and don’t over do the decorations!!
For the client it’s a very social time parties at work, family events. For us the stylist it’s that balance of trying to fit everyone one in keep everyone happy, I say balance because it’s so easy to get caught up in the busy rush and forget the service take short cuts over book to the extent of upsetting maybe even loosing clients.
Remember its all about time management and being organised but also remembering you only have one pair of hands. It’s about team work! it’s trusting and relying on the receptionist to do a great front of house job in both booking but also time management.
You still need to offer the best service experience that consultation that recommendation for products and maintenance. Traditionally the next few weeks mid November into Mid December is technical work time so concentrate your time on this. As Christmas and shopping frenzy kicks in so does the need for social hair !! party fun stuff. The closer we get to Christmas the more chance of missed appointments and lateness as the pressure of the shopping the gifts lack parking,so be ready and prepared.
A quote I liked on a group I manage:
As a consumer. I would really appreciate if a lot more hair salon would prescribe products / recommend / give advice to help maintain or improve the condition / styling of hair.
This was posted in response to a topic i posted but it goes to show that clients do want advice help guidance it’s what they come to you the professional for.
If we get so wrapped up in the seasonal over booking something must suffer normally service!
Offering advice on products and how to maintain manage a style once home is part of the support and follow up service we should offer. At this time of year great deals can be had by clients on christmas offers share this with them.
Back to the busy season making appointments and sticking to them staying on time is key to staying in control. It is the job of the receptionist to run the front desk handle clients booking, and sometimes those late arrivals that can destroy a day, for you the stylist but also all clients booked because of this one lateness the knock on effect will impact everyone.
I suggest a 15minuite rule later than that it’s rebook for this to work you have to be consistent all year round about this policy don’t implement it the weeks running up to the Christmas season.
If you want to take advantage of all the extra season business extend your hours don’t over book your day beyond what is possible work harder in December take some time in January it’s all about balance your clients will respect you much more than if you keep them waiting short change on service or make a mess through rushing.
Remember you can only do what you can. those clients demanding last minute appointments well some may feel let down so make a point now of encouraging them to book.If they don’t then you cannot feel bad they let them selves down by not being organised.
Remember you still need clients in January!! Think about your day the way your booking appointment colour technical work at the start of the day allow some time at the end for up do and styling looks many want for the party season. It’s all about balance not stress. Concentrate on the client in your chair the service the rest will take care of it’s self if the salon and team are all working together
enjoy the season embrace it stay positive have fun
Have fun but don’t over do the celebrations