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Challenging times in the salon or opportunities to be had


Back2myroots : A place to share thoughts and grow idea’s. B2MR

In these hard economic times. Is it a challenging time to be in the hair salon and industry or are there Opportunities to be had?

Are these extra challenging times for salon owners and stylist’s? Is the manufacturing company the distributors making to much profit? Or have times changed and we as professionals need to face up to the challenges of our changing industry? Honestly look at and review the way we do business what we offer.

I do think that manufacturers have a responsibility to the industry and for maintaining a professional image. But we also have to be aware that development of products promotion costs and they like us are in business to make money and turn a profit.


Think about the number of handlers all adding their bit on from manufacturer to end consumer. We in the salon are not all saint’s some times the mark up is 100%  on retail products we only pay sales commission of say 10% Hum! is that fair ? To  both stylist or consumer? Would it be better to mark up less turn over more? Discounting retail products and indeed salon services does it work? Or does it just cheapen the   experience? I see so many salons offering cheap deals 30% first service or last minute walk in discounts why would you do this? There needs to be more consensus between salons rather than competing with each other on discounts.


Think about this shared recently by some one I greatly respect.

If all salons and staff offer great service and standard of work in essence is all the same quality then which one will a client go to if they are all the same?? What would you do? Remember all the same ! THE CHEAPEST OF COURSE.  why do this discount thing maintain standards and fee’s.

Let look at an example of mark up and handlers.

Think about that tube of hair colour pigment. Produced on Italy cost pennies, other ingredients pennies, putting into a tube pennies, packaging shipping tax so on. Manufacture mark up? Distributors mark up? Then we the salon get hold of it that 3oz tube of colour say for $10.00

Maybe if used mixed correctly 3 colour applications one tube at how much per colour say $40.00 = $120.00 My point is many salons are just as guilty not all. This time of year there are many deals to be had with products gift packs ect. Do those deals get passed onto clients as a christmas thank you for your custom? From the time of manufacturer to getting to the salon at least 3 and maybe up to 5 different companies and distributors have handles said product and put their mark up on it! just sharing a thought. Everything is relative hair products to some degree you get what you pay for to some it’s packaging. It’s image, smell, marketing. The end consumer our clients also drive this some like to pay more than others some even buy because they like the bottles in the bathroom.

It’s a contentious subject with more than one way of looking at it. I do agree that the manufacturers double dip all the time. Marketing themselves as the cavaliers working with and for the professional.Yet flooding the market with cheap shampoo and indeed nasty over the counter hair colour. But for years the hair industry has allowed the professional manufactures and indeed colour companies to set the rules. Celebrity endorsement certainly does not help this but it’s the face of business it’s the way thing work.We have to acknowledge this and change how we think what we do and how we offer our skill and service’s.

We have to be ready to weather the storms: How? think out side the box challenge your self embrace change!

These are hard economic times for everyone this is a global issues and not just in the hair industry.However I also maintain that a culture of blame and pointing the finger  exists at the moment for it’s far  easier to attribute blame than do some honest sole searching about. What we do and charge. I still think clients can and do pay for exceptional service from knowledgeable skilled professional.What they will not do is settle for second rate service from unskilled professionals.

We must have an eye on the  big picture that being bigger than a quick buck or up sale of any given service.  Consultation, communication, informed skill.

A trip to a salon should be an experience worth talking about from start to finish. Many salons lose clients after the first visit why ! Because the client did not feel special and did not feel it was value for money! Now who can we or should we blame? I’m not every one every thing is totally wrong but we need all of us to take responsibility for our selves our actions be willing to make and accept change.


As very wise industry professional and  speaker educator. Pointed something out in a webinar recently on this very subject. A very talented knowledgeable lady called Karen.

The boom years. Those crazy years of pre christmas salon madness are a distant memory a thing of the past. Those booked from October to Christmas doing colour. selling product making a great profit. I was part of that now era! It’s past. wake up ! We have to work at our business cherish our clients their custom and the relationships we build with them.  For some of us seasoned in this industry as am I maybe a great challenge. But you know we have to be prepared and able to change embrace change work and do things differently.

This industry is for many still very rewarding and lots of very successful stylist and owners still make a very good living from it.
To all I say this .Negativity is very destructive and it’s alive and well and at work in the world today.Don’t become part of that world and culture
Challenge your self and your staff listen to your clients ask them what they want to see !! embrace the challenges and work to make the changes take control of your business and your life.

Work with you staff to offer the very best of service make it personal to each and every client, deliver an experience that they will talk about with others!

I hear so many businesses complaining about lack of new business or walk in clients.they get opportunity for exposure through things like Groupon then complain they made no money form it!

Groupon gives you a platform for exposure of your business how make the most of the new influx of clients is up to you the salon and staff.

Case point

I think that the concept of Groupon is a good way of attracting new clients.Recently my daughter purchased a facial at a local spa where she lives through a groupon offer.It’s quite an exclusive looking  place so she had alway been put off but the thought of high price’s.

She was pleasantly surprised when she went the service was out standing she thought that the prices were fair and reflected the standard of service the experience. She has not only been back a few times for other services she has recommended  to a number of her friends who have all loved it  .My point being one coupon netted maybe 6 or7 or seven potential good long term new client’s who also have connections.

It’s the coupon’s that will get the clients through the door the question is are you doing enough to keep them coming back for more? Most salon’s experience is that over 25% of first time new clients to the salon do not return. That is a huge amount of lost business what are they doing wrong? What are we doing wrong?

Enjoy the festive season .Mike B2MR


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Haidressing skill, inspiration,motivation


Welcome to BACK2MYROOTS B2MR:

regular postings of fresh new topic’s

http://www.back2myroots.co.uk/

 

Inspire your client get there attention gain their trust and confidence.

Learning the Basics and Building on Them

We assume that if a stylist is working in a salon they have satisfied the examination board and reached a professional NVQ standard of qualification.

 

In so many cases students leave college with a good solid basic knowledge of the industry and newly qualified – the world is their oyster.

But after a couple of years they become disillusioned.

They blame the industry .The products The salon owner or other staff but never take a look in the mirror to see the real problem.

All to often we like to stay with the safe option, never step outside the box or push the envelope. A certain level ability is attained and then we sit back thinking we know it all [ego takes over]. You might think – the salon has education updates and product reviews. But you think you were at the last one two years ago so why go again since you have heard it all before.

We think that years in the industry equates to level reached ability gained . This then relates to status and price charged. Artistic director senior stylist and so on. Does this not create to a certain degree a sort of in house class system. One that dictates that senior stylist having more experience must be more qualified sadly not always the case.

 

challenge your self on the right not easy to produce but it was a challenge for me!

It is very hard to improve without admitting that you have any weaknesses or a lack of knowledge in the first place. what ever you level of skill how ever long you have been doing the same thing! It’s like being at school and afraid to raise your hand  because you don’t understand. You worry that your question might be seen as silly but the only foolish question is the one you don’t ask.

 

To truly succeed in our industry we have to learn so many different skills related  to our job. These are not always in a manual. There are some life skills and some that are taught. The key is be honest with yourself. Education and knowledge is power. Know your limits and be honest about your ability and then keep learning.

 

A good example of this would be to do colour correction one has to have a solid knowledge of colour – both practical and theory.

 

Ask these questions. Can it be done? Should it be done? Can I do it? 9 times out of ten correction is colour that has been messed up at home or by another semi professional stylist.

 

So the question should be will the salon benefit from this being done? Will you as the stylist benefit from doing this? If the answer is yes then question, question question! Look, touch, consult other stylist team members and then decide how to proceed.

 

Challenge your self if putting hair up is an issue for you learn

 

Whilst researching information on Wella colour, I came across this review of Koloston Colour on the website. The stylist said “I used the same colour on four different clients and never got the same colour twice. You cannot trust the swatch or the colour!”

 

For me this highlights perfectly all the issues raised. This stylist needs to look in that mirror to understand that the starting canvas was different in each case so the same results couldn’t be expected.

 

So what exactly is needed? Let’s look at some technical skills.

 

Technical Skills – Colouring  [ lets take a brief look at some examples]

Fully understanding of the colour wheel and laws of colour

Full understanding of specific colour line in salon and full knowledge of the colour manual

Basic colour application, re-growth application, balancing colour and refreshing colour

Re-growth application on Grey hair and colour balancing

Colouring virgin hair

Full head bleach application

Toning

Highlighting techniques including foil, paper, cap, freehand

Sectioning, formulation, mixing, timing

All other chemical processes including perming and straightening hair

 

Technical Skills – Styling

Understanding hair types to attain the best results

Cutting and advanced cutting     [a firm foundation of knowledge and skill is key to progressing on]

Razor cutting and free style techniques

Blow drying

Finished looks and up do’s     [ putting hair up can create fear! Once faced the fear has now power]

Avant-garde looks                    [ to create these looks is a journey of discovery in so many ways]

Full knowledge of products for salon and retail use

 

 

So for any of us to improve, like that stylist who sent in the review, we have to know honestly where are, where our strengths and weakness lie and then build on this knowledge

 

 

 

Leadership

Our industry is in constant change and is sometimes criticised. For lacking vision in some areas. However there is an ever growing body of professionals. That have a firm commitment to our industry, they have a passion for change, to raise standards through education and sharing.

 

Leadership, education and team incentives.Will over time and with commitment give any individual that ability to do exceptional work and to be more creative. Leadership and management help create an amazing work environment for all concerned. So key for success for all concerned.

 

Conclusion

This journey. This career, is wonderful – Challenging. Inspiring and yes can and will be hard work. but the rewards are worth all the effort.

 

Thank you all for letting me share some thoughts with you today.

 

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Investing In Oneself


Investing in oneself

Welcome to BACK2MYROOTS B2MR regular postings of fresh new topic’s http://www.back2myroots.co.uk/

sharing my vision

sharing my vision

Investing in oneself!

What does investing in oneself really mean?  Is it costly?  Is it worth while?  Let me tell you, investing in oneself does not have to be financial –  it could simply be time well spent!  We must all look in the mirror and be honest about what needs attention or adjusting, but the real key is knowing, from the bottom of your heart, what you truly want and where you want to go.  Your vision. your dream,your quest.

This of course does not mean that financial expense is not part of this. Sometimes parting with hard earned cash is the driver and the motivator. to seek help, do the work, reap the rewards.

This help comes in many forms. It could be helpful books, seminars, courses, presentations, demonstrations. The key is to have a vision of what you want, where you want your career to go.

Think of your career as a bus journey. Lots of people on board with you, but hey, you’re the driver, take your eyes off the road and oops.

Take charge of your bus

Are you in the driving seat?

The things we do define us. It’s these things that motivate, and inspire us. Question who you are, what you do, what really empowers you. The challenge is to ensure you have the right knowledge and tools to feel empowered. That feeling of positive affirmation will help you take charge and live your dream.

Courses, be they technical, hands on, shows, or demonstrations, are all very worth while.

However the real motivator is being creatively challenged, getting excited, having fun at work and in your life.

Over the past months my personal mission has been to build an internet presence: networking, learning to write a blog, creating a professional hairdressing group. Although at times frustrating and very challenging, it has forced me outside of my comfort zone, a place none of us like to be. Over this period I have had the great fortune to meet, share thoughts and ideas,with some really positive like minded people. These are inspirational, passionate, industry professionals.They have a vision. These are the people I want on my bus to learn from, share with, take a journey with.

Creating something new, learning something new, is not easy.  At times it can be frustrating, scary, emotional, but with time, patience, commitment, it can be so rewarding.

You can invest in yourself by sharing with others.Yes! Sometimes we have to put out, give something away to get so much more back. It’s the balance of the way things work.

Teaching and sharing. These are the keys to success and personal growth. What is the point in knowing lots if you don’t share? For me it comes under one umbrella, ‘experience, strength, hope.’ These three things in some ways can define who we are, what we want.

What do you want? What are you prepared to do? What lengths will you go to to fulfill your vision?

You also need to look around you on the bus. Who do you want on this journey, who needs to get off at the next stop! Some will get off along the way. That’s life and that’s ok.

who do you want to journey with

people get on and off along the way!

It is my firm belief that people come into our lives for a reason. Some times it’s a lesson we need to learn. Some stay around for a while, but eventually they get off for they are on their own journey.

A very few are in for the long haul. These are the people who we exchange more than thought and vision with. We exchange energy, that motivation, that excitement, that passion, when you just know that you both get it. A key lesson learned, experience shared, same vision, same dream, same journey,  although few and far between they are gold dust.

Has this happened to you? If not, it can, it should, it will. Be ready, willing, and able.

Maybe you’re happier just being a passenger. If so that’s fine, it’s safe, it’s steady. But let’s face it driving the bus must be way more fun! Of course you need to learn to drive first, but eventually you may just end up being the driver, the instructor. A world of possibilities.

How do you get started

So here you are back in front of that mirror. Take a long hard look. Take your time. Be honest with your self. Do some research. See that vision. Embrace it. Now think what steps do I need to take?

We all absorb and process information in different ways. Lucky for us now with the internet. It does not have to be just books that are available to us. Research web sites. Books will always have a place as you research, make notes, line things out, keep notes. A note book  is a great constant companion for those thoughts and ideas, a point of reference. Now we also have e-books, all the information on the screen at your fingertips.

Highly recommend, insightful, informative. A must as a companion and guide on this journey.

http://www.doubleyoursalonsales.com/

So to action

Be informed, get organised, have an agenda. But make sure however challenging, it’s fun, it’s rewarding. How long will it take? How long is a piece of string? It’s up to you but once started don’t give up however frustrating it might be at times.

The key is be open to change. The path will twist, turn, and have dead ends. The unforeseen can and will happen. Being well equipped, remembering that vision, trusting in all that research are the foundations that you have laid for your future success. Surrounding yourself with the right support group, you cannot fail if you stay true to your self. Honestly evaluate progress, stay focused. Don’t be scared to step outside of your comfort zone, however uncomfortable it might be. It’s all part of the process, the journey.

Enjoy !!!  I know I do……………. Mike

 

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